McDonald’s Corporation (MCD), Yum! Brands, Inc. (YUM): Will This Industry Continue To Grow?

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This past spring brought challenges to the restaurant industry. In May, it seems the industry has turned a corner. With sales growth reports coming in for a few companies, there are some great opportunities ahead for investors.

The major player in the industry

When it comes to fast-food restaurants there is no company bigger than McDonald’s Corporation (NYSE:MCD). This behemoth has nearly 35,000 locations across the world in 119 countries. Last year, it brought it $27.5 billion in revenue.

McDonald's Corporation (NYSE:MCD)

The stock has gained 9.1% in the last 12 months, but took a short dip at the end of May. One issue that has been on the radar of investors is slower same-store sales growth earlier this year. But, good news just came in – May same-store sales growth was higher than expected.

Sales grew by 2.6% across the company for McDonald’s Corporation (NYSE:MCD). Some areas reported higher growth than others. Europe grew by 2% and the United States nearly 3%. There was a small amount of bad news for McDonald’s Corporation (NYSE:MCD); Asia-Pacific rose by just .9%, but did fall in China. This area has been having issues with contaminated chicken This is one small area and isn’t a major concern for investors.

The main factor for the growth: new product offerings. The company is focusing on the menu and aggressive marketing – exactly what it should be focusing on. New offerings this summer include egg-white sandwiches, premium chicken wraps, and other value items.

The last five months didn’t see much growth, but May brought higher numbers. Investors can expect continued revenue growth of about 4%. The stock price has room to grow thanks to the recent price pullback last month. With new product offerings and aggressive marketing, the stock has the opportunity to grow nearly 8% to $107 per share. McDonald’s Corporation (NYSE:MCD) is an iconic American brand. Sales are improving, so consider this a buy.

Facing challenges but pushing ahead

McDonald’s Corporation (NYSE:MCD) isn’t the only company having challenges in China. Yum! Brands, Inc. (NYSE:YUM) took a major hit in its China operations causing a decline in same-store sales of 36% in the month of April. May saw an improvement with a decline of just 25%.

The decline in China is mainly due to one of Yum! Brands, Inc. (NYSE:YUM)’s restaurants – KFC. The bird flu scare in chicken caused sales to plummet. This hasn’t stopped Yum! Brands, Inc. (NYSE:YUM) from continuing to expand.

Yum! Brands, Inc. (NYSE:YUM) has a plan to open up more locations in China this year – 700 to be exact. This will bring total locations in China to nearly 5,000. The company is also expanding to Mongolia with 15 stores in the next few years. Mongolia is expected to see major economic growth of 13% per year. This is a fantastic move for the company.

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