Running on empty? Osh…
Ever pressed the limit of your gas supply and lost? Then you know just how Orchard Supply Hardware Stores Corp (NASDAQ:OSH) must be feeling right about now. Curiously appropriate symbol, that. Here we are at the start of Home Improvement Retail’s best season, and Orchard, desperate for cash and sales, appears to be running out of everything except merchandise. Dwindling cash, out of time, out of sales, out of credit, coasting into the gas station, (I mean prime selling season) out of momentum. After picking Orchard to lag the market months ago, I recently closed the pick in CAPS at $1.72, a new 52 week low because I won’t get much more mileage out of it.
Customers walk with their cash if you don’t measure up.
I am not an investor in Retailers, but in the interests of real full disclosure, my son works for The Home Depot, Inc. (NYSE:HD) so I watch the “ground game” of these retailers with interest. As a dedicated Do it Yourselfer (DIYer) I am a frequent customer of many hardware and supply stores. So I pay close attention to who has what, the service—when I NEED service, and how efficient in/out works when I don’t need service. The Home Depot, Inc. (NYSE:HD) has the edge in every store I’ve visited. Lowe’s Companies, Inc. (NYSE:LOW) remains a distant second or third. Orchard has an uphill struggle to impress customers. This is a major win/lose factor for investors to understand—the right treatment and right merchandise gets the right customers, and their cash.
Osh.. are they out of time and out of luck?
Orchard Supply and Hardware doesn’t really fit head to head with these competitors, and it doesn’t really fit with the very fine Nursery/Garden Retail competitors in my area. They are a little of both. That could be why it’s struggling. Expanding into the face of declining retail sales is not an easy strategy, but Orchard is doing exactly that, planning to open 3 new stores in the Portland area in the next few weeks/months. That could be a struggle too. Unfortunately, they are late, with one store about to open and the others several weeks (or months) away even as spring has accelerated in Oregon. Late, that could be why they are struggling. Or, ineffective and inefficient management unable to execute could be the struggle. Orchard’s balance sheet looks poor– nearly out of cash, they have “renegotiated” some of their debt and credit lines, a significant sign of desperation. This can’t go on much longer. Then there is the whole story of their spin-off from Sears; the largest shareholder, Lampert, maneuvering to reduce his common share exposure as the stock price sinks steadily.