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LinkedIn Corp (LNKD) News: Teens’ Attention, Ins & Outs, Facebook Inc (FB)

Editor’s Note: LinkedIn Corp (NYSE:LNKD), Facebook Inc (NASDAQ:FB), Google Inc (NASDAQ:GOOG)

Precocious! 14-Year-Olds Can Join LinkedIn, Size Up Colleges (Forbes)
Stop scolding teenagers about spending too much time on social networks. If you’ve got a precocious 14-year-old, she or he soon might be signing onto LinkedIn Corp (NYSE:LNKD), building up a young striver’s profile and doing some research about college choices. Think of this as a tug-of-war for teens’ attention. Fun-seeking adolescents will stick with Facebook Inc (NASDAQ:FB)’s gossip friendly format. Meanwhile, their most ambitious classmates will be drawn to LinkedIn’s newest treat: bar charts full of information about the career paths of alumni from hundreds of brand-name colleges.

LinkedIn Corp (NYSE:LNKD)

Where Is a College Like a Company? LinkedIn (The Atlantic)
On Monday, LinkedIn Corp (NYSE:LNKD) launched pages for universities, extending the platform it uses to represent companies to institutions of higher learning. 200 colleges and universities began the program, including NYU and the University of Michigan. The pages work almost like company pages. There’s a big spot for photographs of campus and an ability to “announce” things. There’s a place to list notable alumni. The pages display career information for the colleges, based on LinkedIn’s data. Non-students can ask the university questions and “it” can respond:

Supercharge Your LinkedIn Profile (Huff Post)
The social network that boasts itself as the network that over 225 million professionals use to exchange information, ideas and opportunities is now open for teens! With a spiffy YouTube video and a cool tweet, LinkedIn officially opened its floodgates to welcome teens to the social network, dropping the age limit to join the network to 14. Usually, with a quick Google Inc (NASDAQ:GOOG) of someone’s name, one’sLinkedIn Corp (NYSE:LNKD) profile will appear. Even if you’re just applying for a part-time, after-school job, your potential employer will most definitely search your name and having a thoroughly completed profile that reflects who you are, your education and your experience is a mark of a good candidate. Within seconds, the recruiter can learn so much about you!

Dos and don’ts for high schoolers using LinkedIn (USA Today)
LinkedIn Corp made two announcements Monday that mark a shift away from its approach of only going after working professionals — now it wants to add teens in the mix. It will lower its minimum user age next month to 14 in the U.S. and has already started launching college pages to prompt engagement with prospective students. But even if your plan is to major in business and launch a Fortune 500 company after you graduate, take some time to learn the ins and outs of LinkedIn before you connect with Richard Branson or Marissa Mayer.

Few things more futile than LinkedIn endorsements (Irish Times)
Last week I visited my moribund profile on LinkedIn Corp (NYSE:LNKD) to find at the top of the page a message that said: “Your connections Dominic, Louise and Clive have endorsed you for new skills and expertise.” The three of them evidently think I’m pretty talented, which is nice to know. Variously they attest to my possessing seven skills: newspaper; magazines; journalism; copy editing; business journalism; editorial and newspapers.

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