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Escalating Rivalry Between Apple Inc. (AAPL) and Ericsson (ADR) (ERIC)

Apple Inc. (NASDAQ:AAPL), a leading technology company which is famous for its secured and innovative products in the market, is going to face seven new lawsuits in a U.S court from Ericsson (ADR) (NASDAQ:ERIC) who was a pioneer in mobile phones and has become the world’s biggest maker of wireless networks. A Bloomberg article reported on the news and discussed the lawsuits that were filed against Apple Inc. (NASDAQ:AAPL).

Apple Inc. (NASDAQ:AAPL), Ericsson (ADR) (NASDAQ:ERIC)

“We have offered them a license; they have a turned it down. We’re not a company that’s planning to extract more than the value we put on the table,” said Kasim Alfalahi, Ericsson’s Chief Intellectual Property Officer.

This time, Ericsson (ADR) (NASDAQ:ERIC) has sued Apple Inc. (NASDAQ:AAPL) for reportedly infringing on 41 of its patents which are being used by Apple Inc. (NASDAQ:AAPL) in iPhones and iPads, whereas in the last month, both companies sued each other over Apple Inc. (NASDAQ:AAPL)’s use of a number of Ericsson (ADR) (NASDAQ:ERIC)’s patents relating to wireless technology.

“We’ve always been willing to pay a fair price to secure the rights to standards essential patents covering technology in our products. Unfortunately, we have not been able to agree with Ericsson on a fair rate for their patents so, as a last resort, we are asking the courts for help,” Kristin Huguet, an Apple spokeswoman stated.

Apple Inc. (NASDAQ:AAPL) is accused of infringing many patents for some of the basic ways in how mobile devices communicate and for related technologies such as battery saving, operating system, and user interfaces. Apple Inc. (NASDAQ:AAPL) had been paying royalties to Ericsson (ADR) (NASDAQ:ERIC) before its license expired in the middle of January 2015, and when negotiations over renewal of the agreement failed, both companies sued each other.

According to Apple Inc. (NASDAQ:AAPL) in its complaint against Ericsson (ADR) (NASDAQ:ERIC) filed in January, the price of today’s electronics are driven by things like their design, operating system and touch capabilities, that are unique to each product. Ericsson (ADR) (NASDAQ:ERIC) seeks to exploit its patents to take the value of these cutting-edge Apple innovations and accused the company of abusive licensing practices.

Apple Inc. (NASDAQ:AAPL) was recently sued for the second time by Smartflash as well, for incorporating patented technologies and using them in devices. Apple Inc. (NASDAQ:AAPL) is the No.1 tech brand in the market and makes a lot of money from selling its stylish, innovative and reliable products, but the company has also paid heavy fines in the past for infringing on many patents of other companies. Ericsson (ADR) (NASDAQ:ERIC) got another chance to pick the money out of this tech giant’s pocket by filing lawsuits in U.S. court.

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