Kraft Foods Group Inc (KRFT), Mondelez International Inc (MDLZ): The Next Victims of Commoditization

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Foolish final takeaway

If consumers don’t see a marked distinction in big-brand goods over private-label ones, then commoditization is inevitable. As more consumers ditch their once-favorite brands, private-label companies are becoming more viable businesses and investment opportunities. Sure, they’re not as sexy as big-branded companies, but private-label manufacturers might deserve a spot in your portfolio.

The article The Next Victims of Commoditization originally appeared on Fool.com and is written by Nicole Seghetti

Fool contributor Nicole Seghetti owns shares of Mondelez International. Follow her on Twitter: @NicoleSeghetti. The Motley Fool recommends and owns shares of SodaStream.

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