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Judge Cites Jobs’ Words in Ruling That Apple Inc. (AAPL) Conspired to Raise e-Book Prices

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NEW YORK (AP) — Apple Inc. (NASDAQ:AAPL) broke antitrust laws and conspired with publishers to raise electronic book prices, a federal judge ruled Wednesday, citing “compelling evidence” from the words of the late Steve Jobs.

U.S. District Judge Denise Cote said Apple Inc. (NASDAQ:AAPL) knew that no publisher could risk acting alone to try to eliminate, Inc. (NASDAQ:AMZN)‘s $9.99 price for the most popular e-books so it “created a mechanism and environment that enabled them to act together in a matter of weeks to eliminate all retail price competition for their e-books.”

Apple Inc. (NASDAQ:AAPL)

The Manhattan jurist, who did not determine damages, added: “The evidence is overwhelming that Apple Inc. (NASDAQ:AAPL) knew of the unlawful aims of the conspiracy and joined the conspiracy with the specific intent to help it succeed.”

Apple spokesman Tom Neumayr said the Cupertino, Calif.-based company planned to appeal. “Apple did not conspire to fix e-book pricing and we will continue to fight against these false accusations,” he said. “We’ve done nothing wrong.”

Assistant Attorney General Bill Baer called the ruling “a victory for millions of consumers who choose to read books electronically.”

He said the judge agreed with the Justice Department and 33 state attorneys general that executives at the highest levels of Apple Inc. (NASDAQ:AAPL) orchestrated a conspiracy with five major publishers.

“Through today’s court decision and previous settlements with five major publishers, consumers are again benefiting from retail price competition and paying less for their e-books,” he said.

Apple attorney Orin Snyder had told Cote previously that she would set a “dangerous precedent” if she concluded that Apple Inc. (NASDAQ:AAPL) manipulated e-book prices as it entered the market in 2010. He did not immediately respond to a message for comment Wednesday.

Neumayr said Apple’s introduction of the iBookstore “gave customers more choice, injecting much needed innovation and competition into the market, breaking, Inc. (NASDAQ:AMZN)’s monopolistic grip on the publishing industry.”

The government claimed Apple and the publishers agreed to a pricing policy that forced millions of consumers to pay several dollars more for most online books. In her ruling, Cote said “compelling evidence of Apple’s participation in the conspiracy came from the words uttered by Steve Jobs, Apple’s founder, CEO and visionary.”

She quoted Jobs, who died in 2011, as saying he understood publishers’ concerns that, Inc. (NASDAQ:AMZN)’s $9.99 price for new releases was eroding the perceived value of their products and that Apple Inc. (NASDAQ:AAPL) was willing to try pricing e-books at $12.99 and $14.99. She noted that Jobs bought an e-book for $14.99 at the launch of Apple’s e-book store and told a reporter that day that Amazon’s $9.99 price for the same book would be irrelevant because soon all prices will “be the same.”

“Apple has struggled mightily to reinterpret Jobs’ statements in a way that will eliminate their bite,” Cote wrote in the 160-page opinion. “Its efforts have proven fruitless.”

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