A couple days ago, we brought you a story (see the details here), discussing Research In Motion Ltd (NASDAQ:BBRY) BlackBerry CEO Thorsten Heins and how he is asking investors to exercise some patience as the company attempts to get back on track. While there is nothing wrong with this and a comeback is going to take time, it goes without saying that people are hoping to see some progress sooner rather than later.
As you can imagine, Heins is considering all options for moving the company forward in the months to come. One thing BlackBerry may try in the near future, as a means of grabbing more market share, is reaching out to prospects that can help it get its software on a growing number of smartphones.
This story was covered in great depth by WRAL Tech Wire, sharing the following information:
“Chief Executive Officer Thorsten Heins, speaking to investors at the company’s shareholder meeting, said he’s looking beyond licensing the BlackBerry 10 operating system to other mobile-phone companies – a long-stated goal that has yet to pan out. Heins is considering a range of options in his bid to turn around the company and mount a stronger challenge to Apple Inc.’s iPhone and Google Inc.’s Android platform.”
This move would make sense for the struggling smartphone company, however, it has yet to yield any real results. If Research In Motion Ltd (NASDAQ:BBRY) BlackBerry plans on relying on this strategy in the future, it better start paying off sooner rather than later.
The longer it takes BlackBerry to grab market share the more distance there is between itself and iOS and Android. Does this mean the company is going to eventually die off? It is not likely, but being a bottom dweller in the smartphone market is not what BlackBerry is hoping for.
The article went on to add another interesting tidbit:
“Don’t think just narrowly in terms of licensing,” he said at the meeting in BlackBerry’s hometown of Waterloo, Ontario. “It could go into cars, so think broad.”
This goes a long way in showing that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is willing to look into whatever avenues it can as a means of getting back on track.
Is this a sign of desperation for Research In Motion Ltd (NASDAQ:BBRY) BlackBerry, or is the company making a good decision?