Intel Corporation (NASDAQ:INTC) struggles with declining PC sales and slow progress in mobile. In order to change the game it hired Mr. Amir Faintuch, Senior Executive at QUALCOMM Inc. (NASDAQ:QCOM), states an article on Yahoo! Finance.
Rumors predict Intel Corporation (NASDAQ:INTC) is going to strengthen its position in the mobile and internet-connected gadgets’ markets, although this move is particularly peculiar because the computer chipmaker company is known for its insular culture. Mr. Faintuch will have the position of senior vice president and co-general manager of the Platform Engineering Group opposed to president of Qualcomm Atheros.
“We want to accelerate our success rate with SoCs and get the designs aligned and the roadmaps aligned to do that, […] We’ve made good progress but there’s more to be done. Amir has extensive management experience and a strong resume,” Chuck Mulloy, an Intel spokesman, was quoted as saying.
Mr. Amir is also supposed to bring Intel Corporation (NASDAQ:INTC) experience designing “system on chips” (SoCs), which are extensively used in smartphones and tablets. These systems, that combine modems, Wi-Fi and memory, are an expertise of QUALCOMM Inc. (NASDAQ:QCOM) to be attained by the Santa Clara, California-based rival.
Another strategic move was partnering up with the Chinese SoC specialist, Rockchip, to make chips that will run on inexpensive tablets with Google Inc. (NASDAQ:GOOG)’s Android platform. Whether these factors will help boost Intel Corporation (NASDAQ:INTC) sales and popularity by enough to overcome QUALCOMM Inc. (NASDAQ:QCOM), which is currently the leader in producing chips for smartphones, is a matter of debate. Besides, acquiring one head of the staff is not the same as grabbing the whole team’s proficiency. Mr. Amir might require time to fit in perfectly into the new environment.
Hopefully, this will evolve into good news for the CPU chipmaker, despite the fact that engineers see its smartphone chip manufacturer as a better place to work. Probably QUALCOMM Inc. (NASDAQ:QCOM) will give some kind of response soon, although their spokesman had no other comment than confirming their executive’s departure.