Nokia Corporation (ADR) (NYSE:NOK) has been gaining momentum in the smartphone market. Along the same lines, Research In Motion Ltd (NASDAQ:BBRY) BlackBerry has been trying to do the same with its new operating system as well as several fresh devices. Both companies are pushing ahead, hoping to close in on the top of the market in the years to come (find out more here).
In the smartphone market, you have Apple Inc. (NASDAQ:AAPL) and Samsung leading the way. Then you have other companies, such as Nokia and BlackBerry, competing for the third spot.
Yesterday, CrackBerry took a closer look at this ongoing battle, sharing the following information:
“This morning Nokia reported its financial results for the June quarter. Overall, Nokia is hanging in there. The company is seeing much stronger results from its ownership in Nokia Siemens Networks, while the business of making phones has not yet returned to profitability.
As far as Lumia goes, Nokia managed to sell 7.4 million of these Windows-based smartphones compared to 5.6 million last quarter. Naturally, with BlackBerry having shipped only 6.8 million phones last quarter (a number that has been in decline), the media jumped all over this to declare Nokia the victor as the #3 player in smartphones.”
From those numbers alone, it is easy to see why the media would proclaim Nokia Corporation (ADR) (NYSE:NOK) the current winner in the race to number three.
As you continue to move through the CrackBerry piece, however, you will find a good argument against this being the case. Most notably, we have to keep in mind that this is the seventh quarter of Lumia shipments as compared to the second quarter for BlackBerry 10 smartphones. Even more so, the Q10, which is pulling its weight for Research In Motion Ltd (NASDAQ:BBRY), had little to no effect on the company’s most recent numbers.
Here is more from the article, showing why Nokia Corporation (ADR) (NYSE:NOK) is not necessarily leading Research In Motion Ltd (NASDAQ:BBRY) BlackBerry:
“It’s worth pointing out that in Lumia’s second quarter on the market, they shipped only 2 million phones versus BlackBerry 10 volume of 2.7 million in the second quarter. Lumia volume grew to 4 million in the third quarter of shipments, and I suspect given the launch of the Q10 and Q5 in the BlackBerry August quarter, we’ll see much stronger performance than this from the Waterloo company when they report their next results.”
Right now, it is all about how you look at the numbers. Some feel that Nokia Corporation (ADR) (NYSE:NOK) is number three in the smartphone market, while others argue that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry has been given the short end of the stick.