Is Google Inc (GOOGL) Showing Off, or Is Amazon.com Inc. (AMZN) That Strong?

There was once a tremendous battle for the treasures of internet search kingdom between Google Inc (NASDAQ:GOOGL), Microsoft Corporation (NASDAQ:MSFT) and Yahoo! Inc. (NASDAQ:YHOO). These three knights have split the territory in regions of 67.3%, 19.4% and 10% respectively, according to Independent. Two of them stand strong with little to $360 billion market capitalization. The third is almost 10 times poorer, with $38 billion.

Google Inc (NASDAQ:GOOGL) turned out to be the victor in the confrontation and his bravery was known from the deepest of web’s lairs as he reached the point to lose search customers to e-commerce platforms like Amazon.com, Inc. (NASDAQ:AMZN). All because, the latter has a 232 million product range that will soon enough reach anybody of us in matter of a single day.

Yahoo! Inc. (NASDAQ:YHOO) is still recovering from the deadly wounds gotten in the battle and Microsoft Corporation (NASDAQ:MSFT) keeps just a tiny army at the search gates, solely because it would be too costly to retreat. Thus we see a whole new $140 billion market cap giant at the horizon that has grown too big to stay in the limits of its core business.

“People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon,” Eric Schmidt was cited as saying.

So, leaving the story realm aside, this news is mostly to show how great Google Inc (NASDAQ:GOOGL) is in search and Amazon.com, Inc. (NASDAQ:AMZN) in e-commerce. It is highly unlikely that after the unsuccessful tries to dethrone the Mountain View, California-based tech titan somebody will attempt anew. Also, it is practically unreasonable to achieve an inverse shift from search and electronics to retail, thus peace between the two will linger on.

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