Is Apple Inc. (AAPL)’s Secret OLED Hire a Game Changer?

Page 1 of 2

Shareholders of OLED specialist Universal Display Corporation (NASDAQ:PANL) were left shaking their heads Tuesday as their stock suddenly dropped more than 6% in an otherwise uneventful session. Though Universal Display recovered to close up for the day, many were left wondering what spooked the market to cause such a plunge.

So what happened?  Speaking at an investment conference held by Goldman Sachs Group, Inc. (NYSE:GS) on Tuesday, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook made some disparaging statements about the OLED displays made possible by Universal’s technology and championed by competitors including Samsung and LG Display Co Ltd. (ADR) (NYSE:LPL). Instead, he pointed consumers to Apple Inc. (NASDAQ:AAPL)’s own Retina Display as the best available option, noting it is twice as bright and “create[s] an amazing experience.”

Apple Inc. (NASDAQ:AAPL)Going even further, Cook called OLED displays’ color saturation “awful” and stated “If you ever buy anything online and really want to know what he color is, as many people do, you should really think twice before you depend on the color from an OLED display.”

About that new hire…
Curiously enough, that’s also what makes a recent report from the OLED Association so interesting. While Cook’s comments unsurprisingly oppose competitors’ claims of OLED superiority, they also seem to contradict his own company’s recent hiring decisions.

According to the report, Apple Inc. (NASDAQ:AAPL) may have just hired Dr. Jeung-jil (James) Lee, a former research fellow from LG and “a senior person in LG Display’s R&D effort to create a printed AMOLED TV.” In addition, the organization noted that, prior to joining LG, “Dr. Lee was responsible for development at Cambridge Display Technology (CDT, now Sumitomo), the leading developer of solution-based polymer based OLED material.”

Of course, while the rumor mill has stirred up plenty of speculation regarding Apple Inc. (NASDAQ:AAPL)’s OLED development over the past few years, the notoriously secretive tech giant has yet to provide any concrete information confirming its interest. As competitors like Samsung and LG use OLED to differentiate their own products, however, Apple Inc. (NASDAQ:AAPL) has faced scathing criticism for its failure to embrace the technology in its own devices.

Even so, that hasn’t stopped hawk-eyed industry watchers from regularly managing to dig up OLED-related patent applications from Cupertino. Fellow Fool contributor Evan Niu even wrote nearly a year ago that he fully expects Apple to incorporate OLED tech into its displays, albeit nowhere in the near future. After all, given Apple’s unabated love for pleasing aesthetic design, it’s a safe bet the company would love to take advantage of the seemingly endless possibilities offered by OLED displays, which can be made flexible, transparent, and nearly unbreakable. If Apple could offer those kinds of groundbreaking features in its devices going forward, something tells me color saturation would amount to a mere afterthought.

If this recent hire is confirmed, then, an Apple-OLED union could arrive a whole lot sooner than we expect. Given Apple’s unparalleled ability to sell huge numbers of its popular products, if and when that day comes, it would help usher in a new era of widely adopted futuristic displays.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 44 percentage points in 21 months Learn how!

Lists

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top Businesses to Invest In

Top 5 Things You Might Be Doing Wrong With Your Business

Top 5 Strategic Technology Trends in 2014

Top Rags to Riches Stories

Parenting Behavior That Promotes Future Leaders

Top 5 Mistakes Made by Small Businesses

Top 5 Most Common and Potentially Devastating Financial Blunders

Top 5 Highest Paying Jobs for Web Designers

Top 6 Most Respected Professions that Also Pay Well

Top 5 Pitfalls Investors Should Avoid

Top 6 Lawyers and Policy Makers Under 30

Top 6 New Year’s Resolutions for Entrepreneurs

Top 7 Locations to Check in on Facebook

Top 5 Mistakes made by Rookie eBay Sellers

Top 7 eBook Publishers in 2013

Top 6 Health Industry Trends in 2014

5 Lessons for Entrepreneurs from Seth Godin

Top 5 Success Tips from Jordan Belfort – the Wolf of Wall Street

Best Master’s in Finance Degree Programs

Top 6 Earning Celebrities Over 50

The most expensive sports to play

Top 7 Earning Celebrities Under 25

Best 7 Online Courses to Take: Free Finance MOOCs

Top 6 Bad Habits that Promote Failure

20 Most Valuable Soccer Teams in the World in 2013

12 Most Expensive Countries for Foreign Students

Top 30 Most Influential Women in the World

Top 20 Most Expensive New Year Eve Shows

Top 5 Best Vocational Careers

Top 10 Jobs for 2014 by Salary Gain (Predictions)

Top 5 Digital Trends for 2014

Top 6 Things You Can Do To Increase Your Productivity

Top 9 Trending Smartphones in 2013

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!