Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Is an Apple Inc. (AAPL) TV Event Just Around the Corner?

Page 1 of 2

Talk about Apple Inc. (NASDAQ:AAPL)‘s mythical TV set has somewhat subsided in recent months as investors have turned their attention to possible iPhone deceleration and new rumors about a potential iWatch in the works. Let’s talk TV.

Jefferies analyst Peter Misek now believes that Apple Inc. (NASDAQ:AAPL) is preparing to host a TV-centric event in March. That’s just around the corner!

Hold your horses
Before you get too excited, Misek doesn’t believe this event will be the long-awaited unveiling of the new product. Instead, the analyst thinks that Apple Inc. (NASDAQ:AAPL) will focus on getting developers on board to a TV platform by release a software development kit, or SDK, geared for Apple TV. Apps on TVs are the inevitable progression of the platform wars, and Apple Inc. (NASDAQ:AAPL) has surprisingly not opened up its current Apple TV platform to third-party developers.

Apple Inc. (NASDAQ:AAPL)

Meanwhile, Google Inc (NASDAQ:GOOG) already has a relatively larger catalog of apps that are optimized for its Google TV platform. The search giant currently offers three different devices through hardware partners in order to boost the platform. Even Intel Corporation (NASDAQ:INTC) has now officially confirmed that it is working on an Internet TV service, complete with apps. The chip giant was rumored to unveil a TV service at CES in January, but supposedly ran into some last-minute delays.

Ramping up content to bolster the platform ahead of an official product launch is the best way for Apple Inc. (NASDAQ:AAPL) to balance its penchant for secrecy with its broader strategy. Not only will the company need to work through difficult negotiations with traditional content providers, but growing its TV app catalog will also be critical, especially in categories like games, since iOS has become a robust gaming platform.

Thus far, Apple has only partnered with a select number of third parties to bring video services to the platform, such as Netflix, Inc. (NASDAQ:NFLX), Hulu, and The Wall Street Journal, among a few others., Inc. (NASDAQ:AMZN) is still nowhere to be found with its Instant Video service, even as the e-tailer offers several of its content services on other Apple platforms, mobile competition aside.

Apple can also maintain the facade that the SDK is intended for its current set-top box device, which is due for an incremental upgrade. The last one was introduced in March 2012 with an A5 processor, and a new model recently made its way through the FCC’s regulatory hurdles carrying a beefier A5X chip and newer Broadcom Corporation (NASDAQ:BRCM) BCM4334 combo chip (the same one found in the iPhone 5).

Releasing an Apple TV SDK now will give the company a head start on growing its app catalog and it can maintain reasonable doubt that it has nothing else up its sleeve. But investors know better.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!