iPrefs: The Product Apple Inc. (AAPL) Didn’t Know It Wanted

However, investors have suffered. But the company’s doing well. The disconnection is glaring. But if Cook is truly sincere in saying “I don’t like it either, neither does the board or management,” then he needs to make a phone call to Einhorn. What’s the benefit of gaudy sales performances, if the market doesn’t care? It causes resentment. But Cook also said Apple’s “focused on the long term.” I wouldn’t want it any other way. But I think the company owes it to investors to consider all options.

Besides, the $2 per year “permanent preferred” dividend in iPrefs presents a win-win scenario. It will reverse the damage done to the stock, while allowing the company to execute its long-term vision as it sees fit. And it does not signal the end of Apple’s great ideas. Instead, it signals the beginning of the next phase of Apple’s growth.

Change we can believe in
Let’s substitute loyalty with logic. And despite the barrage of headlines making this out to be Einhorn vs. Apple, it’s truly about what’s best for shareholders. Einhorn took up the fight for investors at a considerable expense to his fund. And the irony with iPrefs is that it truly belongs in Apple’s product portfolio — it’s just as innovative. And as an investor, I didn’t realize I needed it until it was shown to me.

The article iPrefs: The Product Apple Didn’t Know It Wanted originally appeared on Fool.com.

Fool contributor Richard Saintvilus owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple, International Business (NYSE:IBM) Machines, and Qualcomm.

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