Intel Corporation (NASDAQ:INTC) – a popular stock pick in more than 10 percent of the equity hedge funds we track – had been struggling in recent years with the genesis of mobile computing with smartphones and tablets. Lately, however, the company has been working to re-invent and re-invigorate itself in the tech industry. Earlier this week, the company announced its new set of mobile-capable chipsets, and now the company is looking to place itself into the enterprise world of Big Data analytics.
After all, Big Data is a big deal in the enterprise, what with the success of companies like Google Inc. (NASDAQ:GOOG), Facebook Inc. (NASDAQ:FB) and others who have made billions of dollars from compiling and analyzing data and putting into action with consumers and internal audiences thanks to the ability to target advertising and marketing efforts on consumers who are most receptive to the ads and marketing. Because of this, processing data effectively is vital for many business to create more effective marketing – and Intel Corporation (NASDAQ:INTC) want to become a source for quality analytics in the enterprise.
Tuesday, Intel Corporation (NASDAQ:INTC) announced that it is launching its own open-source data center software that would be deigned for the enterprise to accelerate data processing and analytics from some current average levels. The Big Data processing and analytics is called Apache Hadoop distribution, and Intel is claiming that it can dramatically speed up the process to keep companies more flexible and nimble to be able to change business models and marketing messages to engage the enterprise in an ever-evolving marketplace.
Intel Corporation (NASDAQ:INTC) vice president Boyd Davis described the new software’s activity in terms of the massive amounts of data that is processed. Sometimes, Davis said, applications running a terabyte of data in an Apache Hadoop distribution can take as much as four hours. However, if you upgrade to an Intel Xeon server, solid-state memory and increase Ethernet speed to 10 gigabits (compared to gigabytes) per second, the four-hour process gets trimmed down to about seven minutes.
What do you think about Intel Corporation (NASDAQ:INTC) delving into enterprise Big Data analytics? Is this a step toward its continuing revival? We’d like your thoughts in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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