IMAX Corporation (USA) (IMAX): 3-D’s Fleeting Hope

IMAX Corporation (USA) (NYSE:IMAX)The marriage between Marvel and The Walt Disney Company (NYSE:DIS) has been a smashing success for The Walt Disney Company (NYSE:DIS), but there’s another company that is singing Marvel’s praises as well — giant theater maker IMAX Corporation (USA) (NYSE:IMAX). Yesterday, the company announced that Iron Man 3 has already generated $39.3 million in global box office after just one weekend in the U.S. and 10 days internationally.

To put this into perspective, IMAX Corporation (USA) (NYSE:IMAX) box office during the entire first quarter was $128.7 million, just over four times what Iron Man 3 has done in a short run.

Last year, it was The Avengers that powered IMAX’s year and this year Iron Man 3 shows the way. With The Walt Disney Company (NYSE:DIS) pumping out Marvel movies every year, there is even more upside for IMAX Corporation (USA) (NYSE:IMAX) and Disney if they so choose. So far, it hasn’t been announced that The Wolverine, Thor: The Dark World, or Captain America: The Winter Soldier will be released in IMAX Corporation (USA) (NYSE:IMAX) over the next year, but it would make sense to bring them into the fold. Investors also have the next series of Star Wars films to look forward to because they’ll likely be shown in IMAX as well.

3-D’s fleeting hope
IMAX Corporation (USA) (NYSE:IMAX) has also begun putting RealD (NYSE:RLD) in the rear-view mirror when it comes to premium theater profits. It’s been proven that people are willing to pay extra for a premium movie experience, but RealD (NYSE:RLD)’s all-3D all the time isn’t what people are looking for. If you’re willing to pay for the experience, it has to be worthwhile and that’s what IMAX has provided in both 2-D and 3-D.

Foolish bottom line
IMAX needs blockbuster films to power earnings and Marvel has been a steady provider of these films recently. Now, investors just need to hope that Disney and IMAX Corporation (USA) (NYSE:IMAX) extend that partnership to the full Marvel and Lucasfilm lineup of movies because that could drive IMAX’s earnings for the next five years.

The article Marvel Continues to Power IMAX originally appeared on Fool.com and is written by Travis Hoium.

Fool contributor Travis Hoium has no position in any stocks mentioned. The Motley Fool recommends and owns shares of IMAX and Walt Disney.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Top Reasons For Getting Fired

The 3 Best States to Start an LLC

10 Jobs That Allow You to Travel

7 High-Paying Jobs You Can Do From Home

12 Best Cities to Shop in USA

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!