I Finally Understand What The Wendy’s Co (WEN) Is Doing

Keeping it close to the roots
Even with its new offerings and new branding — including last year’s logo change — Wendy’s is trying to keep to its fast-food roots. While it may try to tap into the fast-casual crowd, it has no intention of becoming a fast-casual restaurant. Management has said that it still wants to cater to the price-conscious crowd, becoming a sort of hybrid chain.

With my fresh view of the chain, I can see that it’s started to achieve the goals that it set out. Whether it’s worth the price is still up for debate. Wendy’s has a price-to-trailing earnings ratio of more than 200 — wow — so there’s a lot riding on the future. In the end, I understand why some investors are getting excited about this stock, and I’m interested to see where it goes. As a final note, yes, they did get my order wrong, but I sort of didn’t care — it was still a good experience.

The article I Finally Understand What Wendy’s Is Doing originally appeared on Fool.com is written by Andrew Marder.

Fool contributor Andrew Marder has no position in any stocks mentioned. The Motley Fool recommends McDonald’s and Panera Bread (NASDAQ:PNRA). The Motley Fool owns shares of McDonald’s and Panera Bread.

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