Starbucks Corporation (NASDAQ:SBUX) is operating in more than 60 countries, and it may be outspoken about how it wants to grow globally and the particular markets that are interesting to it. However, interestingly, there is every little known about what the company is doing behind the scene to push forwards its global growth agenda. Bloomberg’s international correspondent Hans Nichols was in Switzerland and revealed how Starbucks is plotting for global domination.
First and foremost, it is worth taking note that Starbucks Corporation (NASDAQ:SBUX) has plans to increase its coffee stores by about 800 new units in 2015 in China and the Asia-Pacific region. That, of course, requires proper preparation and that is exactly what the company is doing and the company supporting its mission is Thermoplan, a coffee machine company based in a sleepy Swiss village in Switzerland.
The company makes automated coffee machines for Starbucks Corporation (NASDAQ:SBUX), many of which end up in China and other markets that Starbucks serves. The machines are not only automated, but they also allow even the inexperienced baristas to make a cup of coffee in the right way.
“Thermoplan go allow untrained baristas to concoct your favorite milky coffee with the press of a button even if they grew up drinking tea,” reported Nichols, adding that, “all these machines are destined for China.”
He also said the coffee machines are tested several hundred times. Thermoplan is one small company that is at the forefront of Starbucks Corporation (NASDAQ:SBUX)’s global dominion agenda, though its contributions have mostly been behind the scenes.
“If you want to predict how fast Starbucks would grow in Asia you may want to put this company in a small Swiss village, with all Starbucks espresso coffee machines under surveillance,” said Nichols.
Concerning how far Starbucks Corporation (NASDAQ:SBUX) and Thermoplan have come while growing together, Nichols talked to Thermoplan’s CEO Adrian Steiner, who dates back their engagement with Starbucks more than 17 years back.
“Seventeen years ago, at Thermoplan, we were 20 employees and Starbucks at the time were 20,000 employees, right now we are 220 and Starbucks is more than 200,000, so we are growing together,” said Steiner.