How Sony Corporation (ADR) (SNE) Stole From Apple Inc. (AAPL), and Other Big Stories From E3

Page 1 of 2

Each E3 gives gamers plenty to chew on, and this year was no exception as publishers added sequels, up-and-comers introduced new titles, and a cold console war grew hot again.

Big publishers captured most of the headlines, as Time Warner Inc. (NYSE:TWX) touted Arkham Origins, Activision Blizzard, Inc. (NASDAQ:ATVI) showed Call of Duty: Ghosts, and Electronic Arts Inc. (NASDAQ:EA) previewed Titanfall for the Xbox One and teased Star Wars: Battleground, the first of what could be many genre games under a broad-based license with The Walt Disney Company (NYSE:DIS).

But no one at E3 made bigger news than Microsoft Corporation (NASDAQ:MSFT) and Take-Two Interactive Software, Inc. (NASDAQ:TTWO), and for all the wrong reasons.

Still tone-deaf after all these years …
You know it’s bad when Microsoft Corporation (NASDAQ:MSFT) denies there’s a problem in the first place. (Cough, Vista, cough). But that’s what we had from Mr. Softy at E3 last week: no response to gamers who hate how the forthcoming Xbox One console will require them to log in via the Internet once a day to check for rights violations. No sharing of games with others, either. Or selling used copies back to GameStop.

You can almost picture CEO Steve Ballmer speaking from the pulpit. “Gaming is a privilege, not a right,” he’d say in defense of the Xbox’s daily spying as gamers riot in the streets below. Or not. The picture is what matters here: Mr. Softy casting a pall over a graying, Orwellian crowd of former Xbox enthusiasts.

Sony Corporation (ADR) (NYSE:SNE)

A perfect setup for Sony Corporation (ADR) (NYSE:SNE) , which responded with an overhand smash of an ad:

Sony skewers Microsoft Corporation (NASDAQ:MSFT)’s DRM policy. Sources: Sony, YouTube.

Microsoft hasn’t suffered a takedown like this since Justin Long and John Hodgman dismantled Vista in Apple Inc. (NASDAQ:AAPL)‘s now-infamous “I’m a Mac” ads. How ironic that Sony Corporation (ADR) (NYSE:SNE) threw the punch, since it was the iPod that killed the Walkman. A rumored TV could do even more damage to the Japanese consumer-electronics giant.

For now, it’s the PS4 threatening the Xbox One. And, for that matter, the entire Xbox line.

Not that Mr. Softy is without allies. Notably, EA. Microsoft Corporation (NASDAQ:MSFT) touted Titanfall at its E3 press event. More will board the bandwagon as publishers come to realize the Xbox One’s log-on requirement could lead to more direct relationships with players, less piracy, and more upselling of options and upgrades.

Presuming, of course, that gamers don’t abandon the Xbox for the PS4 first. Both consoles will go on sale in time for the holiday shopping season.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!