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How Much Effort Will Google Inc (GOOGL) And Apple Inc (AAPL) Devote For OnePlus’ Case?

Google Inc (NASDAQ:GOOGL) and Apple Inc. (NASDAQ:AAPL) are the two obvious leaders in the mobile market, the former through its Android operating system (OS) and the latter by means of tremendous sales of iPhones. However, this dominance is under constant threat as more and more people watch the tech giants’ valuation figures and want to be alike. Besides Obi, which already made news with its intentions, Wired depicted another brave tech dwarf that poses a serious attempt on the larger companies’ profitability.

Best Selling Apps For Iphone and iPad

There is no question as to if either Apple Inc. (NASDAQ:AAPL) or Google Inc (NASDAQ:GOOGL) can handle the new entrant in terms of money-making. Even if Nexus 6 is shadowed by the iPhone 6 Plus, its specs are better than the One from OnePlus. Moreover, it’s not the case about the specs, no matter how flattering to the device they might be. Well, this new device operates on Cyanogen 11S, the best custom ROM on Android 4.4.4 KitKat, according to the same source. Assuming these two properties are just game changing in nature and presented in an amalgam with the $299 price, unlocked and contract-free, might raise some eyebrows. Even if it gets in 10 most popular cellular phones, it will still not be very much in terms of creating a ctrully cometitive environment.

There’s an almost 6-week long wait until you can get one device and until recently it was available only with the help of an invite from an ex-buyer. Now, it will also take some time till customers that can afford any phone out of this hypothetical basket to actually choose One. Then, there’s Microsoft Corporation (NASDAQ:MSFT)’s Lumia that promises to be the lowest price-player in the market. Now, despite potential upheavals that OnePlus might face, Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOGL) should not be too relaxed. It will be interesting to see how serious they will take all these new threats and how they will address them.

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