Hewlett-Packard Company (HPQ) Fights the Apple Inc. (AAPL) iPhone… With the iPhone

Sometimes you gotta fight fire with fire. It then stands to reason that sometimes you gotta fight the iPhone… with the iPhone.

Investors already know that Hewlett-Packard Company (NYSE:HPQ) is preparing to re-enter the smartphone market after sitting on the sidelines for a couple years trying to recover from the Palm debacle. Numerous executives, including CEO Meg Whitman, have acknowledged that HP has to launch a smartphone to stay relevant in the computing market.

Possible leaked render of HP smartphone. Source: phoneArena.

Some 3-D renderings leaked to phoneArena last night, showing a purported Hewlett-Packard Company (NYSE:HPQ) smartphone in the works. It’s a crude mockup of questionable authenticity submitted by an anonymous tipster, but the device shown looks nearly identical to Apple Inc. (NASDAQ:AAPL)‘s iPhone and has some interesting strategic implications.

Hewlett-Packard CompanyOf course, the biggest difference is the operating system. Considering Hewlett-Packard Company (NYSE:HPQ)’s growing partnership with Google Inc (NASDAQ:GOOG), it seems inevitably that the company will launch an Android phone. The leaked image shows a stock version of Android, which is in line with HP’s recent strategy. The company has released several new Android devices mostly devoid of modification, although it adds a few tweaks of its own.

Earlier this morning, phoneArena followed up with a subsequent post with more information on the device, adding some possible credibility. The device may carry a 4.5-inch display with a resolution of 1,600 x 900, while packing a top-of-the-line QUALCOMM, Inc. (NASDAQ:QCOM) Snapdragon 800 inside. The camera specs also look high-end with a 14.5-megapixel primary camera and 5-megapixel front-facing shooter for high-res selfies. Investors also now have a code name to consider, the Hewlett-Packard Company (NYSE:HPQ) Brave, as well as an Android version, 4.2 Jelly Bean.

Those are respectable specs that Hewlett-Packard Company (NYSE:HPQ) may be packing in, which would be a stark contrast to its Slate 7 Android tablet. The Slate 7 is as low-end as it gets, with a low-resolution display and generic applications processor. The device launched at $169 but has subsequently been dropped to $140 amid tablet price-cut season.

No pricing information was leaked. While the Hewlett-Packard Company (NYSE:HPQ) Brave appears to have high-end specs, the PC maker might not try to target the high end of the market, where Apple Inc. (NASDAQ:AAPL) and Samsung dominate. Instead, the company would have a better chance at targeting the mid-range with high-end specs and offer greater value.

However, Apple Inc. (NASDAQ:AAPL) may also be about to move into that market segment in a big way with a mid-range iPhone. Can Hewlett-Packard Company (NYSE:HPQ)’s iPhone beat Apple’s iPhone? Probably not.

The article HP Fights the iPhone… With the iPhone originally appeared on Fool.com and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple and Qualcomm. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Qualcomm.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

On the Move: The 10 Fastest Growing Businesses in 2015

Fast Money: The 10 Highest Paying Fast Food Restaurants

Mixing It Up: The 14 Best Music Mashups of 2014

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!