Hewlett-Packard Company (HPQ) Fights the Apple Inc. (AAPL) iPhone… With the iPhone

Sometimes you gotta fight fire with fire. It then stands to reason that sometimes you gotta fight the iPhone… with the iPhone.

Investors already know that Hewlett-Packard Company (NYSE:HPQ) is preparing to re-enter the smartphone market after sitting on the sidelines for a couple years trying to recover from the Palm debacle. Numerous executives, including CEO Meg Whitman, have acknowledged that HP has to launch a smartphone to stay relevant in the computing market.

Possible leaked render of HP smartphone. Source: phoneArena.

Some 3-D renderings leaked to phoneArena last night, showing a purported Hewlett-Packard Company (NYSE:HPQ) smartphone in the works. It’s a crude mockup of questionable authenticity submitted by an anonymous tipster, but the device shown looks nearly identical to Apple Inc. (NASDAQ:AAPL)‘s iPhone and has some interesting strategic implications.

Hewlett-Packard CompanyOf course, the biggest difference is the operating system. Considering Hewlett-Packard Company (NYSE:HPQ)’s growing partnership with Google Inc (NASDAQ:GOOG), it seems inevitably that the company will launch an Android phone. The leaked image shows a stock version of Android, which is in line with HP’s recent strategy. The company has released several new Android devices mostly devoid of modification, although it adds a few tweaks of its own.

Earlier this morning, phoneArena followed up with a subsequent post with more information on the device, adding some possible credibility. The device may carry a 4.5-inch display with a resolution of 1,600 x 900, while packing a top-of-the-line QUALCOMM, Inc. (NASDAQ:QCOM) Snapdragon 800 inside. The camera specs also look high-end with a 14.5-megapixel primary camera and 5-megapixel front-facing shooter for high-res selfies. Investors also now have a code name to consider, the Hewlett-Packard Company (NYSE:HPQ) Brave, as well as an Android version, 4.2 Jelly Bean.

Those are respectable specs that Hewlett-Packard Company (NYSE:HPQ) may be packing in, which would be a stark contrast to its Slate 7 Android tablet. The Slate 7 is as low-end as it gets, with a low-resolution display and generic applications processor. The device launched at $169 but has subsequently been dropped to $140 amid tablet price-cut season.

No pricing information was leaked. While the Hewlett-Packard Company (NYSE:HPQ) Brave appears to have high-end specs, the PC maker might not try to target the high end of the market, where Apple Inc. (NASDAQ:AAPL) and Samsung dominate. Instead, the company would have a better chance at targeting the mid-range with high-end specs and offer greater value.

However, Apple Inc. (NASDAQ:AAPL) may also be about to move into that market segment in a big way with a mid-range iPhone. Can Hewlett-Packard Company (NYSE:HPQ)’s iPhone beat Apple’s iPhone? Probably not.

The article HP Fights the iPhone… With the iPhone originally appeared on Fool.com and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple and Qualcomm. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Qualcomm.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

7 High-Paying Jobs You Can Do From Home

12 Best Cities to Shop in USA

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!