Hershey Co (HSY), The Procter & Gamble Company (PG): How 4 Companies Are Dodging Impending Doom … for Now

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Its Tide brand, including Tide Pods, has been named a Pacesetter Product, an industry benchmark for new product launches, every year since 2005. Rival and fellow innovation award winner The Clorox Co (NYSE:CLX) recently developed a new technology, making its spray bottles work more effectively. The company is also tackling mobile with its myStain app, which allows consumers quick access to stain-removal tips.

Foolish final takeaway
So far, these category leaders seem immune from private-label threats. But will their luck run out? These companies must keep the creative juices flowing to retain and grow market share. Driving top-line growth for these categories leaders depends on ongoing product innovation and expansion into new markets.

The article How 4 Companies Are Dodging Impending Doom … for Now originally appeared on Fool.com is written by Nicole Seghetti.

Fool contributor Nicole Seghetti owns shares of Procter & Gamble and Mondelez International. Follow her on Twitter: @NicoleSeghetti. The Motley Fool recommends Google and Procter & Gamble and owns shares of Google.

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