Hasbro, Inc. (HAS): Does This Mobile Game Acquisition Make Sense?

The future of toys

Hasbro probably appreciates the increased competition on a child’s attention in this age of the smartphone and mobile computers such as the iPad. If it could develop mobile games based on iconic brands such as Transformers, My Little Pony, and G.I. Joe then it could gain more attention for the toys its sells.

Some pundits argue that the toy industry experienced slowing sales due to the popularity of tablets. However, as long as the popularity of movies based on the toys such as Transformers holds up, then toys will remain relevant.

Foolish takeaway

Look for Hasbro, Inc. (NASDAQ:HAS) to develop more mobile games based on its major core brands: Transformers, G.I. Joe, My Little Pony, and Magic: The Gathering. Moreover, expect Hasbro to leverage the popularity of Backflip’s games portfolio such as DragonVale, NinJump, and Paper Toss. Maybe you could see toys based on those titles. From a skills and marketing standpoint this acquisition actually makes sense.

The article Does This Mobile Game Acquisition Make Sense? originally appeared on Fool.com and is written by William Bias.

William Bias has no position in any stocks mentioned. The Motley Fool recommends Hasbro. The Motley Fool owns shares of Hasbro. William is a member of The Motley Fool Blog Network — entries represent the personal opinion of the blogger and are not formally edited.

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