Hasbro, Inc. (HAS): A Board Game Just Told You How to Invest. But Did You Listen?

Page 1 of 2

Board games rarely give us much insight into the real world — they’re meant to distract us from our everyday lives and provide us entertainment as we attempt to outsmart our opponents. But read on and you may begin to think differently…

Perhaps the most well-known of all board games is Hasbro, Inc. (NASDAQ:HAS)‘s Monopoly, an icon among the board game industry for eight decades. Hasbro, wanting to keep up with the times, recently noted its interest in eliminating one of its eight game pieces in favor of a new game piece, and allowed its fans to vote on which piece to eliminate and which new piece to select.

Hasbro, Inc. (NASDAQ:HAS)The results were announced yesterday, and for those of you who previously dominated St. James Place with the iron, you may want to turn away now. Hasbro announced that, as of mid-2013, it would be eliminating the iron and replacing it with the cat (the piece which actually garnered the most votes overall).

Pandering or priceless truth?
On one hand, this seemed like shameless pandering as Hasbro attempts to do what it can to keep its board game franchise fresh. For those sectors represented by a piece on the precipice of elimination (the iron, the wheelbarrow, and the shoe), it gave those industries added publicity and a chance to increase awareness of their products via social media avenues like Facebook Inc (NASDAQ:FB) and Twitter as the public closely watched the final tally.

But beyond that superficial layer of shameless plugging, there were quite a few real-world trends worth taking note of.

To begin with, note the introduction of the cat into the board game. At no point did the dog icon face the threat of elimination, and the cat actually garnered more votes than any other piece. This is merely a representation of what I’ve been trying to browbeat into readers over the past few months: that pets are transcending beyond just companions and are becoming part of the American family. Zoetis Inc (NYSE:ZTS), the recent spinoff from Pfizer Inc. (NYSE:PFE), sold $4.2 billion in pet medications and vaccines last year — almost all of which comes directly out of patients’ pockets because they rarely buy insurance for their pets. People will pay whatever is necessary to ensure the health of their family pet and that often results in hefty margins for Zoetis.

We’re also seeing this trend in brick-and-mortar stores like PetSmart, Inc. (NASDAQ:PETM) . In almost every retail sector we’ve witnessed a shift from in-store shopping to the convenience of online shopping. Pet-centric stores are one of the few exceptions to the rule as PetSmart reported a 6.5% increase in same-store sales in November while online meds provider Petmed Express Inc (NASDAQ:PETS) has witnessed sales stagnate. Pet owners still prefer that one-on-one interaction for their pet rather than an informal online purchase.

An era of reform
The removal of the iron, and the near-removal of the wheelbarrow, are also significant and can be spun a few different ways.

The iron and wheelbarrow both come with the inference of housework and farm work, two generally unappetizing activities to the majority of people. To me it appears as if people are seeking fun pieces to reflect their personality and trying to dissociate their game piece from their home life; or they could be trying to escape their homes altogether. This can be seen in two different connotations: Either people are expressing their interest in travel, or they’re expressing interest in working outside of their home.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!