Google Inc (NASDAQ:GOOGL)’s YouTube may be considered new media by some but for digital natives like Bart Baker, the service is the new mass media.
Baker, an internet personality with about 5.4 million subscribers on the Google Inc (NASDAQ:GOOGL) video service, told CNBC that YouTube is now the way to reach the world via video on the Internet.
“Because there’s so many people watching on YouTube and the whole younger generation now is watching online. They’re not watching stuff on television like they used to. Everyone’s looking to the internet and YouTube is owning the space for video.,” Baker said.
According to Baker, the primary way people like him who create content and manage massively successful channels on Google Inc (NASDAQ:GOOGL)’s YouTube is through ads on videos. He said that the internet giant gets a cut of the ad revenue generated by the video while the rest goes to the creator of the content.
Another way Baker makes money is by releasing singles through iTunes. It’s worth pointing out that Apple Inc. (NASDAQ:AAPL), in that case, also has a cut of the proceeds.
However, the YouTube star admitted that his videos need to reach a lot of people and draw tons of views in order for the venture to be lucrative for the content creator. Not that Baker is having a problem with views. According to CNBC, his music video parodies usually get 10 to 70 million views.
Baker also said that he now does brand deals as brands are recognizing the potential to work with people in his position who get millions of views daily. He predicts this type of collaboration between internet personalities and brands will only get bigger.
Nonetheless, he said that he still can’t believe that his full time job is making videos for the Google Inc (NASDAQ:GOOGL) service.
Cliff Asness’ AQR Capital Management owned 398,620 Google Inc (NASDAQ:GOOGL) Class A shares by the end of December, up 7% quarter over quarter.
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