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Google Inc (GOOGL), Apple Inc. (AAPL): Battle on Privacy or Just Misinterpreted Thoughts

Google Inc (NASDAQ:GOOGL) wasn’t mentioned in Tim Cook’s, Apple Inc. (NASDAQ:AAPL) CEO, formal letter regarding privacy, but many of us felt it had been implied that the search engine company makes use of its sites and services to track sensitive information of their customers. This data would then be used to easily target advertisements, which would serve as a monetization strategy for the firm. CNBC dwelt deeper into the matter.

Apple Inc (AAPL)

There were no names in the letter as to what company would do which unethical manipulation of personal information, but people immediately got the idea to whom fingers must be pointed if Tim Cook is actually right. Google Inc (NASDAQ:GOOGL) presented a response to the supposedly accusations.

“I read this and I thought: is he [Tim Cook] really familiar with how Google works? And I mean the product, not the book. We do do targeted Ads against Gmail, which we’ve done for a decade. We don’t otherwise use that information,” stated Eric Schmidt, Google Inc (NASDAQ:GOOGL)’s executive chairman.

In any case, Apple Inc. (NASDAQ:AAPL) does differ from its competitors as their products do not even have the possibility to use private data for any purposes. The sole exception is iAd which serves as a tool for promoting unknown app developers. Obviously, Google Inc (NASDAQ:GOOGL)’s not exactly a monster that monetizes any sort of personal information just to get fatter with profits. There’s some of this happening, probably in ways that we are not well aware of, but there’s certainly no room for lust in their company.

“What we are doing is using information, with your permission, to make your life better and you can turn all of that of in one click,” added Eric Schmidt.

Furthermore, the Mountain View, California-based tech giant offers the possibility of switching off the tracking system and cannot make improper use of any company assets, including clients’ profiles, as it is constantly examined and regulated. Now, there’s also the fact that you do not pay such a high premium for Google Inc (NASDAQ:GOOGL) products as you do in the case of Apple Inc. (NASDAQ:AAPL). So, one way or another, there’s a price to pay for a given service.

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