Google Inc (GOOG): What’s So Interesting About Wavii?

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Apple Inc. (NASDAQ:AAPL) wanted to use Wavii’s aggregation technology and natural summarization algorithm for Siri. Siri, as we know, is an intelligent personal assistant and knowledge navigator that works as an application for Apple’s iOS. It has been an integral part of iOS since iOS 5 and was first supported on the iPhone 4s. Apple Inc. (NASDAQ:AAPL) believed that Wavii’s technology could enhance the features of Siri and make it more refined, providing a better user experience.

Apple has been losing its charm in the recent past. There has been no major enhancement in the looks and user interface for iPhones for a long time.  Users are getting bored and moving to products based on Android and Windows 8 from OEMs like Samsung and Nokia Corporation (ADR) (NYSE:NOK). Because of this, the share price of Apple has fallen by 35% in the last 6 months. In order to uphold its position in the industry, Apple needs to bring more upgrades to its products, and Wavii’s technology could have definitely helped them in this.

How would the acquisition help Google?

According to TechCrunch’s analysis, Wavii would be a good fit for Google Inc (NASDAQ:GOOG) Now. Also, Wavii’s semantic search technology would be an enhancement to Google Knowledge, as it could further contextualize the information Google currently shows on the sidebar of most searches. The NLP and disambiguation tech could be used across many other Google platforms like Google News and Google Glass. So this acquisition would help Google upgrade various platforms, thus giving a boost to its revenue, which in turn would make the shareholders very happy.

Satish Kumar has no position in any stocks mentioned. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple and Google.

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