Google Inc (GOOG) Taking Another Crack at Your Living Room

Page 1 of 2

Google Inc (NASDAQ:GOOG) is determined to get into the battle for the last great entertainment frontier – the living room. There is no question that television has been a staple in American households for going on 50 years now, yet it remains an important tool in entertaining families. And as television and the various forms of entertainment have evolved over the years, digital TV has become hugely important to many tech companies.

Microsoft Corporation (NASDAQ:MSFT) has made inroads with its Xbox console, which allows for streaming movies and prior-run TV shows through Netflix, Inc. (NASDAQ:NFLX) or Hulu, as well as providing gaming opportunities and some music streaming. (We have documented  much of this progress.)

Apple Inc. (NASDAQ:AAPL) has been working diligently on its own Apple TV service after its set-top box concept has been  generally panned for its relative lack of success. But Google Inc (NASDAQ:GOOG), which has developed a strong Larry Page and Eric Schmidt, Google Foundersmarket-share advantage in mobile computing with its Android operating system, is now looking to recover from the Google Q debacle (remember the black ball that never got off the ground?) and upgrade its current Google TV product into something that resembles cable TV.

Apple Inc. (NADAQ:AAPL) and Intel Corporation (NASDAQ:INTC) are among the handful of companies that are very actively working on these similar  systems, where these tech companies look to secure licenses to stream cable programming and rovide similar features as cable TV but with a web-based interface and ease of flipping through channels.

With the deals the networks currently have with their distributors and the cable companies, there has been a lot of resistance  to the idea of on-demand pay-TV options, even as it seems the way of the future. Breaking up an established ecosystem is very hard to do without a special value proposition that these channels won’t get through the cable companies.

Google Inc (NASDAQ:GOOG) is trying to sell its product, sources say, but conducted some live demos for prospective partners, and it has been working on establishing a web-based, broadband TV service through its Google Fiber project that is currently running in the Kansas City area as a lab experiment.

The big hurdle for Google Inc (NASDAQ:GOOG) and other companies trying to get into the TV business, is that these media network companies are very reluctant to offer licensing for individual networks so that customers can take an “a la carte” approach to TV – being able to pick the channels they most likely watch and paying only for those. That would mean huge change in the TV market.

Page 1 of 2

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Best Travel Destinations in Australia

World’s Most Expensive Musical Instruments

World’s Most Famous Animals

Most Expensive Cakes in the World

Most Expensive Kosher Champagne in the World

Most Expensive Kosher Wine in the World

The Most Surprisingly Dark Fairy Tales

Most Popular Travel Destinations in Asia

The 10 Most Expensive Dresses Ever Worn to the Oscars

World’s Most Visited Art Museums

Best Countries for Photographers to Work in

Best Paid Jobs in the Film Industry

The Most Renowned Recovered Paintings Ever

Child Stars That Turned out Just Fine

Books That Were Banned in the Past Century

World’s Richest Dancers

Best Remedies against Bad Breath

Foods That Improve Your Skin Texture

Best-Selling Children’s Books of all Time

Foods That Boost Your Libido

Best-Selling Books of all Time

The Most Expensive Academy Awards Jewelry in History

Most Expensive Japanese Restaurant In New York City

The Best B-Boy Movies

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!