Google Inc (GOOG) Taking Another Crack at Your Living Room

Page 1 of 2

Google Inc (NASDAQ:GOOG) is determined to get into the battle for the last great entertainment frontier – the living room. There is no question that television has been a staple in American households for going on 50 years now, yet it remains an important tool in entertaining families. And as television and the various forms of entertainment have evolved over the years, digital TV has become hugely important to many tech companies.

Microsoft Corporation (NASDAQ:MSFT) has made inroads with its Xbox console, which allows for streaming movies and prior-run TV shows through Netflix, Inc. (NASDAQ:NFLX) or Hulu, as well as providing gaming opportunities and some music streaming. (We have documented  much of this progress.)

Apple Inc. (NASDAQ:AAPL) has been working diligently on its own Apple TV service after its set-top box concept has been  generally panned for its relative lack of success. But Google Inc (NASDAQ:GOOG), which has developed a strong Larry Page and Eric Schmidt, Google Foundersmarket-share advantage in mobile computing with its Android operating system, is now looking to recover from the Google Q debacle (remember the black ball that never got off the ground?) and upgrade its current Google TV product into something that resembles cable TV.

Apple Inc. (NADAQ:AAPL) and Intel Corporation (NASDAQ:INTC) are among the handful of companies that are very actively working on these similar  systems, where these tech companies look to secure licenses to stream cable programming and rovide similar features as cable TV but with a web-based interface and ease of flipping through channels.

With the deals the networks currently have with their distributors and the cable companies, there has been a lot of resistance  to the idea of on-demand pay-TV options, even as it seems the way of the future. Breaking up an established ecosystem is very hard to do without a special value proposition that these channels won’t get through the cable companies.

Google Inc (NASDAQ:GOOG) is trying to sell its product, sources say, but conducted some live demos for prospective partners, and it has been working on establishing a web-based, broadband TV service through its Google Fiber project that is currently running in the Kansas City area as a lab experiment.

The big hurdle for Google Inc (NASDAQ:GOOG) and other companies trying to get into the TV business, is that these media network companies are very reluctant to offer licensing for individual networks so that customers can take an “a la carte” approach to TV – being able to pick the channels they most likely watch and paying only for those. That would mean huge change in the TV market.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

6 Ways to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

10 Best Party Songs of All Time to Bring the House Down With

5 New World Order Conspiracy Theories that Will Strangle the World

The 10 Highest Rated Movies of 2014

The 10 Largest Container Shipping Companies in the World

The 10 Largest Armies in the World: Who Should We Be Afraid Of?

Best Warren Buffett Quotes on Money You Need to Hear

The 10 Highest Suicide Rates by Profession

The 20 Most Underrated Movies of All Time

The 10 Fastest Growing Companies in America

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!