Google Inc. (GOOG) Takes Wind Out of Data Center Criticisms

Google Inc.Google Inc. (NASDAQ:GOOG) has been nothing if not an alternative-energy warrior, working tirelessly to use alternative and renewable sources of energy whenever possible – especially when it comes to its data centers, which have been notorious for using up large amounts of energy simple because those centers contain the servers that an online company must have online and functional 24 hours a day, seven days a week.

Data centers in general have been criticized recently for their energy consumption, most notably in a New York Times piece. And that story has been criticized itself, and at the very least questioned by people like Rick Needham, who directs the energy and sustainability division of Google Inc. (NASDA:GOOG). He said, “There was no distinction between smaller companies running their own server closet, which really isn’t very efficient, versus cloud service providers like Google. (Also,) there was really no mention about renewable energy (and) actually sourcing your power itself from a renewable source.”

Renewable energy has been a focal point for Google Inc. (NASDAQ:GOOG) for a few years now, and the company has been moving ahead with linking to wind power for energy sources at a couple of data centers. The most recent step for Google in this area is a 10-year deal with the Grand River Dam Authority in Oklahoma to provide 48 megawatts of wind-generated power to its data center in Mayes County, Okla. This power will come from a 300-megawatt wind farm currently being built just outside Oklahoma City and due to go online by the end of the year.

Google Inc. (NASDAQ:GOOG) has done these wind deals before, but it had been an energy broker – paying utilities for the power, then selling wholesale onto the grid to replace the energy the company uses in its data centers. This recent deal, however, is the first for the company where it s getting energy directly from a utility. “We’ve been building very efficient data centers for a very very long time,” Needham said. “But efficiency is just one part of what we do.”

Alternative energy is expensive and takes significant investment, but Google Inc. (NASDAQ:GOOG) sees value in its investments. Perhaps investors in Google stock, like hedge-fund manager Chase Coleman of Tiger Global Management LLC, can see the value in Google being more environmentally sensitive.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

The 10 Best Cities to Find Jobs in 2014

The 10 Most Controversial Songs Of All Time to Hit (and get Banned from) the Airwaves

The 20 Biggest IPOs in US History

The 10 Best Places to Visit in Mexico that Are Beautiful and Safe

7 Bad Habits that Age You Beyond Your Years

The 40 Best Fortune Cookie Sayings That Will Leave You Bemused, Befuddled, or Beguiled

10 Foods to Eat Before a Workout to Make Every Drop of Sweat Count

The 5 Best Documentaries On Netflix You Must See

The Most Heartwarming and Inspirational Story Of This Halloween Season, It Will Make You Cry and Jump For Joy

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!