Google Inc. (GOOG): Search Market Share Drops in Latest Report

Page 1 of 2

Google Inc. (NASDAQ:GOOG) made a name for itself with Google Search, so one might worry when the dominant web search engine of the last 15 years loses market share.

There is panic! Ummm, yeah. Panic. Riiiight.

Maybe it would be one thing if the loss was significant and a single competitor gained all the loss, but that is not the case. However, it is a little noteworthy that as the number of web searches recorded in the latest survey by comScore could indicate that Google may actually be slipping a bit in its dominance.

Google Inc (NASDAQ:GOOG)

In the latest one-month survey of web searches conducted from November 12 to December 12 of 2012, Google Inc. (NASDAQ:GOOG)recorded 66.7 percent of the market, which is actually a 0.3 percent drop from the previous survey. The top competitors, Bing by Microsoft Corporation (NASDAQ:MSFT) added 0.1 percent to 16.3 percent, while Yahoo! Inc. (NASDAQ:YHOO) is third with 12.2 percent. The key item is that the entire 0.3 percent loss by Google did not go to any one competitor; each of the next three competitors increased their share by 0.1 percent each.

In this most recent survey, there were 17.6 billion Web searches worldwide, up 4 percent from the previous month. Google Inc. (NASDAQ:GOOG) searches were also up 4 percent to 11.7 billion, while Microsoft Corporation (NASDAQ:MSFT) Bing searches were up 5 percent to 2.8 billion. However, the gulf between Google and Bing may actually be smaller when one considers that some of the searches are “powered by” other competitors.

When comScore looks at the search engine that “powers” all searches and not just the name on the front of the search page, it seems that Google Inc. (NASDAQ:GOOG) may have some room at least for concern, if not the outright panic.

What kind of concern, you might ask?

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Top 10 Highest Paying Jobs in the World

Most Expensive Day-Care in New York City

The 10 Cheapest Places to Retire Abroad

Top 10 Most Expensive Luxury Cars in the World – 2014

Killer Small Business Ideas

The 50 Best Personal Finance Blogs

Most Expensive Apartments in New York City

Bloodiest UFC Fights Ever Fought

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!