Google Inc. (NASDAQ:GOOG) had made truckloads of money with its advertising juggernaut. And it seems that the company is wanting to reach out to companies that haven’t been able to afford advertising, or those who have been in line waiting for an opportunity. In the United Kingdom, companies who wish to advertise will apparently have a new opportunity to pay for the privilege.
Google Inc. (NASDAQ:GOOG) is due to launch a new program across the pond where Google will offer financing for getting involved in the AdWords program. Google Inc. (NASDAQ:GOOG) announced that it will offer credit lines for advertisers ranging from $200 up to $100,000 per month ot help advertisers pay for their opportunities in the AdWords program, which produced $37 billion in revenue in 2011.
It is reported that Google Inc. (NASDAQ:GOOG) will offer 11.9 percent interest rates for the credit in the U.K. and about 8.9 percent in the U.S. when the program launches here in the next few weeks. This program is consistent with a similar program launched by Amazon.com Inc. (NASDAQ:AMZN), which is providing some assistance to those companies that sell their wares in the Amazon Marketplace.
Google Inc. (NASDAQ:GOOG) reportedly has about $43 billion in cash. Based on current market conditions, the interest rates promoted seem to be a little steep, but with the effectiveness of advertising on Google Inc. (GOOG), it will be interesting to see how effective this program will be for Google’s bottom line, which of course investors like billionaire fund manager Julian Robertson of Tiger Management will be watching.