Google Inc (GOOG) Now “Pushes” Hyper Local News to Android

Page 1 of 2

Google Inc (NASDAQ:GOOG) has created a new “local news card” that is currently being tested in its latest innovation, Google Now, which has been integrated into the new Android smartphones and is also available for the iPhone through Google Inc (NASDAQ:GOOG)’s Search app.

Google Inc (NASDAQ:GOOG) Now allows you to receive helpful pop-up or “push” notifications that give you information tailored to your everyday routine.  The “manage your day” function allows you to schedule appointments, see traffic patterns before you leave for work, get one-touch navigation to your hotel or be reminded when to leave for a restaurant reservation based on current traffic conditions.  The “stay connected” function allows users to keep up with their interests, news and vital information in categories like sports, movies, concerts, stocks and favorite media.  The “be local” function gives users the inside scoop on transit, currency, popular places of interest and whats going on near you — this includes cool bars, nearby events and attractions and popular photo spots.

The service works by tracking the preferences and search history of users and sending strategically timed push notifications to your phone based on that data.  Quartz says that Google Inc (NASDAQ:GOOG) is now a logical vehicle for local news because one of their primary goals is to provide “relevant content” that is specifically aligned with your interests, time of day and location.  Johanna Wright, Google Inc (NASDAQ:GOOG)’s Vice President, states:

“One thing we’re testing right now is a very local hyper-local news card, which is really useful – it teaches me things about my neighborhood.  For example, I found out Miss Mexico came to my son’s school, I saw that Chipotle was giving out burritos, and someone was stabbed in the park near my house.  It’s very, very targeted to you and your interests”.

Taking “Google News” a Step Further

Google Inc (GOOG)

Quartz says its unclear whether Google Inc (NASDAQ:GOOG) will roll out the local news card for Google Now to the wider public just yet, but if the initial testing is successful, it seems likely that they will.   Location based news by Google became available in 2008, and “news near you” was launched in 2011, which allows users to keep up with the latest news according to whatever city they’re currently in.  Google Now goes a step further by using push notifications to give themselves the authority to pick and choose the stories they think will be most relevant to you.

Can the “Local News-niche” be a Profitable One?

Making a profit in the local news niche hasn’t been an easy task.  NBC failed with its application EveryBlock, the Guardian did as will with Guardian Local, as did AOL with Patch.  According to Quartz, local news may not be the greatest “profit center” for online companies to enter, which is why it may be perfect for Google to become the leading provider in this specific niche.  Instead of piling all of the local news onto one site where users have to remember to constantly visit, Google brings the news to you in a chic, accessible manner.  Making this local news more accessible allows users to experience more information without even having to think to look for it.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

7 High-Paying Jobs You Can Do From Home

12 Best Cities to Shop in USA

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!