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Google Inc. (GOOG): Latest Move May Change the Online Travel Game

Google Inc. (NASDAQ:GOOG) just announced Thursday – rather quietly, apparently – that it is moving on its summer 2012 purchase of Frommer’s, it of the famous travel guides. Ixnay on hetay aperpay.

Who needs old-fashioned paper guides? Google Inc. (NASDAQ:GOOG) is apparently not in the mood to be a publisher of travel guides, which is consistent with the question over the company’s acquisition of Frommer’s in the first place. The report says, however, that Google is cutting off the publishing of the guides but has not yet eliminated Frommer’s entirely. Google quietly removed the bookstore from the frommers.com website, and writers who were working on 29 titles, were notified by editors that the published, printed guides will no longer be made.

Sergey BrinThere is no official word from Google Inc. (NASDAQ:GOOG) about this move as of yet, but we will keep you updated. Could this be the first step toward Google Inc. (NASDAQ:GOOG) jumping into the online travel industry alongside Expedia, Travelocity and Priceline.

Give us your thoughts on this news in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

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