Google Inc (NASDAQ:GOOG) has a secret agenda – world domination. (No, really.) Well, maybe it isn’t such a secret. When it comes to technology and being a part of everyone’s lives, Google is taking many steps to try to be a part of our lives every day. It seems pretty apparent that wherever there is technology that intersects our lives, Google has every intention of developing a device, a service or some software that will play a role. And there is very little secret as to why that is – it’s the power of advertising, and especially that advertising that can be laser-targeted to a specific type of consumer.
And with Google Inc (NASDAQ:GOOG) and how it approaches advertising, the more information once can gather about a prospective customer, the more specifically targeted the advertisement can be, and thus the more likely to get sales and engagement from the prospect. And that, then, makes the Google ads more valuable. And it brings Google closer to dominating the world, which we all know is the goal, right?
Anyway, as we dislodge our tongue from our cheek, there is little doubt in the reality of things that Google Inc (NASDAQ:GOOG) has grown to develop a very strong and expansive empire that covers many areas of tech, and it is even contributing to the establishment of other niches, like driverless cars and head-mounted computers. But at its most basic level, how strong is the Google name in general, and how powerful is the brand?
This could be indicated from our friends at Fast Company, who reported on some data analysis by Deepfield – an internet monitoring firm – which said that Google and its affiliated properties account for a full 25 percent of all Internet traffic in North America every single day. When you consider how many Internet-based companies there are and that number alone being held by a single company is impressive. But when you add in that Google boasted only 6 percent of all traffic just three years ago, and you can pretty much understand the growth and the acquisitions since 2010 – likely YouTube being the most noteworthy improvement in Google-based traffic.
The report also says that Google Inc (NASDAQ:GOOG) controls more bandwidth that all but one company – and that is Netflix, Inc. (NASDAQ:NFLX), which of course can be understandable considering the voluminous library of videos that are available and need to be accessible to the millions of Netflix subscribers. But there is one other peice of information that seems to secure Google’s dominance. What can that be?