Google Social Media: Google Inc (NASDAQ:GOOG) + is growing by leaps and bounds with each passing day. Not only is this a great tool for marketing professionals, but many “everyday people” are finding it to be a great way to connect with others.
Let’s face it: Google does not have the best track record with social media services. Do you remember Orkut? This is one of the first attempts the search engine company made at breaking into the industry. While the service is still active, it has been passed over time and time again by bigger and more well balanced competitors.
And who could forget Google Inc (NASDAQ:GOOG) Buzz? This was an even bigger disaster than the Orkut experiment.
This time around, however, the company seems to be on the right track. It appears that Google + is the service they were hoping for, and this can be seen by the increased interest from people all over the globe.
Here is a great article from Mike Brown, who works for the Small Business team at Yahoo: The Rise of Google Plus
He starts off by discussing the launch of the service in 2011, which was met with skepticism by most (and for good reason). Many wondered if the company had the experience and knowledge to create a service that would be able to compete with industry giants LinkedIn, Twitter, and Facebook.
Here is a brief excerpt from the piece:
“It seems the third time’s a charm for Google, as Google Plus proved many critics wrong. By the end of 2011, just months after the website was opened to the general public, the social media platform was quickly approaching the 100 million user mark. More recently, data from Trendstream’s Global Web Index suggests that during the final quarter of 2012, Google Plus even topped YouTube and Twitter as the second most popular social site.”
As you can see, there are no questions any longer about whether or not this Google Inc (NASDAQ:GOOG) service has a lot to offer.
Sure, it may be trailing Facebook – “693 million active monthly users versus 343 million” – but Google + is definitely established as a social platform for people of all backgrounds.
Are you currently using Google +? If so, what are your thoughts on the future of the service?
Check back here for more updates on Google Social Media.
DISCLOSURE: I have no positions in any stock mentioned.
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