Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Google Inc. (GOOG) Improves Retention of Women – a New Business Model?

Google Inc. (NASDAQ:GOOG) is a very analytical company. It compiles data in innumerable ways to look at innumerable patters of users and consumers of its products and services with the goal of making those products and services more intuitive and friendly for the average user. But what the company was noticing that within its own ranks, some users of the office space were leaving Google and moving on to other positions – a group that was, as a whole, on its way up the ranks to perhaps taking up the upper floors of the company’s headquarters:

Google Inc (GOOG)

Women. When Google Inc. (NASDAQ:GOOG) realized that it was losing a disproportionate number of women on its payroll, Google decided to turn its analytic engines inward to find a root cause and attempt a fix. In a recent article Google was revealing the results of its latest algorithm, which was designed to figure out why women were leaving the company, or why the company was having a hard time recruiting women in the first place. Several reasons were cited in the analysis, but one in particular stood out and seemed to have the most dramatic effect – maternity leave.

Google Inc. (NASDAQ:GOOG) originally supplied three months of leave for new moms with partial pay. However, after checking the data on retention of women, the company changed its policy to five months with pull pay for maternity leave. Guess hat? the female attrition rate at the company dropped by half. The story did cite other reasons – women not touting their achievement during a job interview, or not participating self-nomination processes for promotions – but the most dramatic effect that Google could control was maternity leave.

How this actually translates on the bottom line is still a little hard to say, but if encouraging women to tout their achievements and to grant more liberal maternity leave – so the mind is recovered, not just the body – an benefit Google Inc. (NASDAQ:GOOG) in making it a more diverse workplace, then perhaps such a policy can become a new model for companies across the country, as data seems to suggest a drop in female employment over the last several years (women in computer/technology jobs dropped 8 percent from 2000-2011 while the number of men rose 16 percent).

Loading Comments...
X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!