While there is no denying the fact that Google Inc (NASDAQ:GOOG) is the king of search, the company is looking to flex its muscles in other industries. While the company has many products in the pipeline, one that a lot of people are looking forward to is its driverless car.
Isn’t this a bit far fetched? Isn’t Google Inc (NASDAQ:GOOG) stepping too far out of its comfort zone on this one? While this may sound like a bad science fiction movie, the fact of the matter remains the same: the search giant could change the automotive industry forever if they are able to achieve success with this project. Not to mention the fact that it will forever change the daily life of millions of people.
In a recent article published by Forbes, Chunka Mui takes a closer look at this technology and the direction in which Google is heading. Here is a brief overview of what this could mean for the world as a whole:
“In fact, the driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., the car puts up for grab some $2 trillion a year in revenue and even more market cap. It creates business opportunities that dwarf Google’s current search-based business and unleashes existential challenges to market leaders across numerous industries, including car makers, auto insurers, energy companies and others that share in car-related revenue.”
As you can see, Google Inc (NASDAQ:GOOG) is really looking to shake things up. Success in this area would bring many business opportunities to the forefront, while also forcing established companies, such as auto manufacturers, to rethink their position.
If you want to get a better idea of what Google thinks about this project, check out this video with lead developer Sebastian Thrun.