The Google Inc (NASDAQ:GOOG) Chromebook has been performing well, despite the fact that the PC market as a whole has taken a bit hit as of late (see just how bad the damage is here). While many believe this market is just about to die for good, don’t tell the search engine giant.
Digitimes recently released a report showing that Chromebooks will likely enjoy a surge in shipments during the second half of 2013. As you can imagine, this would be a big boost to Google as many others in the PC market continue to struggle to hold their ground.
Here is what you need to know:
“Chromebook shipments in the second half are expected to double or even triple those in the first half as Acer, Lenovo, Hewlett-Packard (HP) and Samsung Electronics are all reportedly ready to launch new Chromebooks in the second half, according to sources from the upstream supply chain.”
As you can see, Google Inc (NASDAQ:GOOG) has aligned itself with the right companies and is now in position to take advantage because of this decision.
It is nice to see Chromebooks picking up steam, especially since it is going to also help the likes of Acer, HP and Samsung.
With all this in mind, you may be wondering how the Chromebook is performing so well when the rest of the industry is dealing with a rough patch. Here is more from the article, including details that will clear this up:
“Because of weak demand for Windows 8, Google has been trying to use the chance to expand into the PC industry and with Intel’s aggressive R&D supports as well as AMD’s entrance to the Chromebook market, many brand vendors such as Asustek Computer are reportedly considering to develop related models to counter Microsoft’s dominance.”
The lack of power behind Windows 8 has worked in the favor of Google Inc (NASDAQ:GOOG). Whether or not this continues to be the case moving forward is up in the air, however, Google is definitely in good position to continue its momentum in the months to come and into 2014.
As far as Google Inc (NASDAQ:GOOG) is concerned, it has to be happy with this part of its business. The rest of the PC market is down, but its Chromebook is surging to new heights.