Youtube AwesomenessTV: Google’s YouTube Accomplishes a Surprising First

Youtube AwesomenessTV: Most people are well aware that Google Inc (NASDAQ:GOOG) is the proud owner of YouTube. These same people are also aware that YouTube is the largest video sharing platform in the world.

For more than eight years, people have been uploading videos to the site, and of course, enjoying all the unique content they come across.

With all this in mind, it is easy to think that at least one YouTube-funded premium video channel has been sold in the past. But guess what? This is not the case – until now, of course.

It has been reported by pandodaily that “Dreamworks announced the acquisition of AwesomenessTV for $33 million.”

As noted above, this is the first  purchase of a Google Inc (NASDAQ:GOOG) YouTube-funded premium video channel. If you ask me, this is something that is long overdue. It is also a trend that is likely to pick up steam now that the first deal has closed.

Before we go any further, let’s take a look at AwesomenessTV and what it is all about. Its YouTube video channel page gives a clear view of what to expect:

“Welcome to AwesomenessTV, the #1 destination on YouTube for awesome shows and your favorite YouTube personalities. subscribe for new episodes and awesomeness everyday!!!”

While this may sound simple enough, it is one of the most popular destination for Google Inc (NASDAQ:GOOG) YouTube users with nearly 500,000 subscribers.

The good people at pandodaily touched base with the lead investor for the deal. Some of the details are probably going to knock your socks off.

Here is a brief excerpt, explaining the back story between investors and AwesomenessTV:

“Mark Terbeek led the channel’s $3.5 million Series A round last summer, which added to a $5 million original content grant from YouTube already filling the company’s coffers. Terbeek was a partner at MK Capital at the time, but he very recently moved to Greycroft Partners. Due to the timing of this acquisition, and the fact that Greycroft is also a minority investor in the company, he never completed the transition off of the company’s board and had a front row seat for the negotiations.”

To go along with a $33 million upfront payment, Dreamworks is willing to pay out quite a bit more if Awesomeness is able to meet performance targets. In fact, this could “increase the deal value to $117 million by 2015.”

Want to learn more about this Google Inc (NASDAQ:GOOG) YouTube channel? Take a look on the next page to see its latest video: