Get Used to LinkedIn Corp (LNKD)’s Sponsored Updates

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I still think LinkedIn Corp (NYSE:LNKD)’s sponsored updates could be a good move for the company right now. The nature of LinkedIn’s social network is for people to engage with others to further their career — and that includes engaging with businesses. But investors should keep track of how well the promoted updates are received from both LinkedIn members and businesses. Online communities can be wary of new advertising intrusions, and if users feel like they’re receiving a barrage of ads, then it could backfire on the company.

The article Get Used to LinkedIn’s Sponsored Updates originally appeared on Fool.com.

Chris Neiger has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Amazon.com, Apple, Facebook, Google, and LinkedIn.

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