BlackBerry Z10 Smartphone: The Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Z10 is picking up steam. This time around, it appears that the German government is excited about what the device has to offer.
According to a recent report by Engadget, the German government has purchased 5,000 BlackBerry Z10 smartphones. This is good news for the company, as many other organizations, such as Home Depot, have been moving away from the platform in favor of the competition, such as the Apple Inc. (NASDAQ:AAPL) iPhone.
The recently approved deal will bring 5,000 BlackBerry Z10 smartphones to Germany's Federal Office for Information Security. These devices will be supplied to staff, and according to the same article, “all of which will be locked down with Secusmart protection for data, messaging and voice.”
This is definitely big news for Research In Motion Ltd (NASDAQ:BBRY) during a time in which it appears that the public is turning away from the company in favor of the competition.
This purchase by the German Government may not mean much, but it does go a long way in showing that somebody trusts BlackBerry to get the job done. This public endorsement could potentially help the company get back in the good graces of the everyday consumer, especially in Germany.
There used to be a day when BlackBerry was top dog in the corporate and government world. The majority of organizations in these sectors were purchasing BlackBerry smartphones for employees. However, this trend has died off over the past couple of years.
With the German government bucking the trend and purchasing 5,000 BlackBerry Z10 units, it will be interesting to see if others – both in this country and across the world – follow suit and do the same.
Do you think this is the type of momentum Research In Motion Ltd (NASDAQ:BBRY) needs to “get back in the game” in 2013? Share your opinion in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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