General Motors Company (GM): How Ford Motor Company (F) Plans to Attack the Luxury Segment

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Bottom line

All in all, this will be a huge process to upgrade every aspect of the Lincoln brand – but that’s exactly what the doctor ordered. Through the first half of 2013 the luxury segment leader sold over 150,000 vehicles in the U.S. market, while Lincoln couldn’t top 40,000. The road ahead will be challenging, but it can’t be tougher than the turnaround orchestrated at the Blue Oval when the recession forced rival General Motors Company (NYSE:GM) and Chrysler into bankruptcy – for that reason I think we can expect a resurgence in Lincoln over the next two or three years. That would provide a nice boost to Ford’s top and bottom lines and would help increase the stock price with it.

The article How Ford Plans to Attack the Luxury Segment originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford. 

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