General Motors Company (GM): Ford Motor Company (F)’s 2014 F-150 Falls to 3rd Place — for Now

So how much does this matter?
Probably not all that much.

The F-Series is still a very strong product line. Ford Motor Company (NYSE:F)’s fuel-efficient powertrains are favorites of many fleet managers, and Ford pickup customers tend to be very loyal as a group. And of course Ford has a big incentive to protect its pickup franchise — the F-Series is its most profitable product line anywhere in the world.

It’s unlikely that the F-Series’ lead in overall sales in the booming U.S. pickup market will be dented very heavily. General Motors Company (NYSE:GM)’s new pickups are a clear improvement over the old ones, but General Motors Company (NYSE:GM) took a relatively conservative approach to their redesign: The new Silverado and Sierra are very nice, but they’re not game-changing products – and they weren’t intended to be.

But Ford Motor Company (NYSE:F)’s new pickup could be a big leap forward. Will it be enough for Ford to grab and hold top-dog status in these kinds of reviews as well as in the marketplace? We’ll find out in a few months.

The article Ford’s 2014 F-150 Falls to 3rd Place — for Now originally appeared on Fool.com and is written by John Rosevear.

Fool contributor John Rosevear owns shares of Ford and General Motors. The Motley Fool recommends Ford and General Motors. The Motley Fool owns shares of Ford.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.