Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

General Motors Company (GM): Ford Motor Company (F)’s 2014 F-150 Falls to 3rd Place — for Now

Page 1 of 2

Ford’s F-150 still has plenty of loyal fans. But Consumer Reports likes the new Chevy better — at least for now. Photo credit: Ford Motor Co.

The latest update in the full-sized pickup wars came from Consumer Reports on Tuesday. The venerable consumer magazine has tested General Motors Company (NYSE:GM)’ all-new Chevy Silverado and GMC Sierra pickups – and it rates  General Motors Company (NYSE:GM)’s new trucks as the new top dogs.

But as the magazine’s testers point out, it was a close battle: Not between the Chevy and the Ford Motor Company (NYSE:F) F-150, America’s top-selling pickup, but between the Chevy and Chrysler’s Ram 1500, which got a big update for 2013.

The Ford Motor Company (NYSE:F)? It fell to third.

A tough showing for Ford’s flagship product
Technically, if you look at Consumer Reports’ rating page for full-sized pickups, the Ford Motor Company (NYSE:F) fell to fifth – behind the Sierra, the Silverado, General Motors Company (NYSE:GM)’s Chevy Avalanche, and the Ram 1500. That’s a dim showing for the Blue Oval, and it’s at odds with many buyers’ perceptions. What’s the deal?

Well, the deal is pretty simple: Fresher products usually win in these kinds of comparisons. The Chevy is all-new. It was just released a few months ago – in fact, dealers are still selling down the outgoing models. But already there are signs that it’s gaining ground on Ford.

And while the Ram isn’t all-new, it got a major refresh for the 2013 model year, and reviews have been very positive. Consumer Reports‘ testers think the Ram is the most comfortable pickup to drive, with a “smooth ride” and a “whisper-quiet cabin”.

Meanwhile, Ford Motor Company (NYSE:F) has soldiered on with its F-150, which gets a nip and tuck almost every year but which hasn’t had a major refresh since 2011 – and which hasn’t been all-new since 2009.

That is expected to change soon, of course. It’s widely believed that Ford Motor Company (NYSE:F) will show an all-new F-150 at the North American International Auto Show in January, and will roll it out to dealers next spring. Given the success of Ford’s other recent new products, that new F-150 is likely to be a very strong contender – but meanwhile, the Chevy and the Ram are the top dogs, at least in Consumer Reports’ eyes.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!