Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

General Motors Company (GM): Cadillac’s 2013 ATS Has Changed the Game

Page 1 of 2

Ford Motor Company (NYSE:F) has created one of the most impressive turnarounds in business history and leads General Motors Company (NYSE:GM) in many ways. However, Ford trails its rival in one key area for future growth — having a successful luxury line. Lincoln has been forgotten in Ford Motor Company (NYSE:F)’s turnaround story, while Cadillac is on fire right now, much to the delight of GM’s management. Let’s look at how the ATS is helping driving success at Cadillac and how it changed the game for consumers and investors.

Welcome back, Cadillac

2013 Cadillac ATS. Photo Courtesy of General Motors Company (NYSE:GM).

“Cadillac is back.” said Bob Ferguson, vice president, Global Cadillac. “Our growth is product-driven, new luxury vehicles with dramatic design and performance drawing new customers to showrooms.” So far this year Cadillac has seen its largest sales increase since 1976 – nearly four decades.

General Motors Company (NYSE:GM)

“Think about that,” Kurt McNeil, General Motors Company (NYSE:GM)’s vice president of sales operations, said in a conference call earlier this month. “We’re talking about the days of disco, when Cadillac was strictly a U.S. brand back then, not one that’s directly challenging the German luxury brands and gearing up to triple its sales in China over the next couple of years.”

In addition to the surge in sales, roughly 70% of Cadillac ATS buyers are buying their very first Cadillac. That’s a huge percentage and represent incremental sales and market share stolen from competitors – a huge win for Cadillac and no small reason for this year’s Cadillac surge.

The 2013 Cadillac ATS offers a unique choice to most luxury cars, a 2.0L turbocharged engine with a manual transmission. For those looking for a sporty and luxurious ride, the ATS can be equipped to meet that expectation. Its engine lineup has a 2.5L four-cylinder as well as a 2.0L turbocharged four-cylinder while still offering a 3.6L V-6. The 2.5L engine puts out about 202 HP while the 2.0L turbo puts out an impressive 272 HP. As impressive as the 2.0L engine is, being one of the most power dense engines in the industry, the award winning 3.6L V-6 tops it with 321 HP — nearly as much HP as my 2010 Mustang GT.

Once consumers take the flashy ride for a spin, it’s evident the luxury sport sedan is as nimble and exhilarating as Cadillac claims. It’s assumed that this ride would be luxurious, but in addition to the horsepower, the interior technology gives consumers a superior feel. That’s backed up by noting the ATS finally gives the U.S. a medal-worthy vehicle in the segment and consumers reviewing the ATS with an average of 4.5 out of 5 stars.

2013 Cadillac ATS. Photo Courtesy of General Motors Company (NYSE:GM)

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!