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General Electric Company (GE), Lufkin Industries, Inc. (LUFK): A Sweet Artificial Lift Deal for Both Parties

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Recently, General Electric Company (NYSE:GE) announced that it would acquire Lufkin Industries, Inc. (NASDAQ:LUFK) at around $88.50 per share, with a total transaction value of around $3 billion. The price represented a whopping 38% premium to its pre-acquisition trading price. General Electric CEO, Jeff Immelt, commented that the company would focus its business on energy-rich shale assets in several areas in the U.S., including North Dakota and Texas.

General Electric Company (GE)Since the beginning of the year, General Electric Company (NYSE:GE) has experienced a decent rise of 10.5%. Is General Electric a buy after the Lufkin Industries, Inc. (NASDAQ:LUFK) deal? Is a $3 billion price a fair value for Lufkin? Let’s find out.

Lufkin Industries, Inc. (NASDAQ:LUFK) overview

Lufkin, founded in 1902, is a worldwide provider of artificial lift products, automated control equipment, power transmission products for the oil & gas industry, energy infrastructure, and industrial applications, operating two business segments:Oilfield and Power Transmission.

The majority of its revenue, more than $1 billion, or 78.1% of total 2012 revenue, was generated from the Oilfield segment, while the Power Transmission segment contributed around $205 million in revenue in 2012. Lufkin derived most of its revenue from the U.S., with nearly $823.5 million coming from the region. Canada ranked second, contributing nearly $157.3 million in revenue. The company seems to have quite a diverse customer base, with no single customer accounting more than 10% of the total revenue in the past three years.

Growing artificial lift market

The artificial lift market has experienced tremendous growth over the last seven years. Its total market expanded from more than $4 billion in 2005 to around $11 billion in 2012. In 2012, the artificial lift market had a year-over-year growth of 23% compared to 2011, and it would be expected to grow 18% to nearly $13 billion in 2013. Lufkin Industries, Inc. (NASDAQ:LUFK) estimated that the average annual growth of the total market is around 15%-25%.

The leading player in the artificial lift market is Weatherford International Ltd (NYSE:WFT), accounting for 24% of the total market. The company reported that it ranked fourth in the global artificial lift market, with a 10% market share. General Electric, with only 5% market share, stands seventh. By acquiring Lufkin, General Electric Company (NYSE:GE) would automatically take over around 15% of the total artificial lift market. Daniel Heintzelman, General Electric’s Oil & Gas chief, commented that the deal would round out its portfolio with Lufkin’s great brand in the marketplace.

Lufkin’s valuation is high but GE’s valuation is much higher

As Lufkin Industries, Inc. (NASDAQ:LUFK) generated around $195.4 million in EBITDA in the past twelve months, GE seems to value Lufkin high, at around 12.4 times EV/EBITDA, a much higher valuation that the industry market leader, Weatherford. Weatherford is trading around $13 per share, with a total market cap of more than $9.9 billion. Weatherford International Ltd (NYSE:WFT) is valued much cheaper by the market, at only 7.2 times EV/EBITDA. However, the valuation seems to be sweet when we compared it to GE’s own valuation. At $23 per share, GE is the giant with $239 billion in total market cap. The market values GE quite expensively, at around 19.9 times EV/EBITDA.

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