In the future, we won’t buy games on discs and used games will become a thing of the past and you’ll have to pay for games again if you get someone else’s copy. As a result, GameStop Corp. (NYSE:GME) will be ruined, and the idea of used games won’t even exist this time next year.
As it turns out, we’re not big fans of change. Gamers grumbled mightily when Microsoft Corporation (NASDAQ:MSFT) first unveiled its new Xbox One. Could we buy and trade used games? Could we lend games? What happened if we didn’t want to be online all the time? Microsoft was quiet — or worse. Microsoft Corporation (NASDAQ:MSFT) executives suggested that if gamers didn’t want to be online, they could keep their Xbox 360s and be happy that they had that much.
In stark contrast, when Sony Corporation (ADR) (NYSE:SNE) unveiled the details of its PlayStation 4, gamers went nuts. The company wasn’t going to worry about digital rights on its first-party games, with third-party titles unlikely to carry any restrictions either. Used games would work just like they currently do. If you want to be online, great. If not, you can still play your games.
The Xbox backlash was intense and focused. Consumers wanted Microsoft Corporation (NASDAQ:MSFT) to capitulate in the face of seemingly overwhelming support of the PlayStation features. In a rare case of a huge company listening to its fan base, Microsoft caved in yesterday, and announced that it would follow in the footsteps of Sony Corporation (ADR) (NYSE:SNE).
GameStop lives to fight another day
Just like the used games it sells, GameStop Corp. (NYSE:GME) feels like it’s been pushed to its limits, tested over and over, and then repacked to be sold on. Microsoft Corporation (NASDAQ:MSFT)’s change of heart is one more scratch buffed out of the GameStop Corp. (NYSE:GME) disc. Shares jumped 6% in early trading today, as the market realized that the current game model isn’t going anywhere just yet.
If gamers have anything to say about it, the system may never change. And in a statement made to The Penny Arcade Report, Xbox’s chief product executive said, “The beauty of our fans, frankly, is that they tell you exactly what they love, they tell you what they don’t love, and what we’ve been doing for the past ten years is to give people more of what they love and less of what they decide they don’t want.”
The bottom line
At the bottom of all this are two points. First, GameStop Corp. (NYSE:GME) isn’t going to go anywhere anytime soon. Having made it through the difficult “waiting for an announcement” phase, the company can now coast along until the new systems actually come out. GameStop Corp. (NYSE:GME) investors should be ecstatic.