Ford Motor Company (F) Now Thrives in Small-Car Sales

It’s been a busy couple of weeks for major automakers, which have mostly posted strong second-quarter results, and today posted a fast start to the third quarter with a solid July sales report. For July, Ford Motor Company (NYSE:F) and Chrysler both posted an 11% gain over last year, and General Motors Company (NYSE:GM) jumped 16% compared to last year. Ford Motor Company (NYSE:F)’s numbers were mostly all good news, but there were a couple points to keep an eye – here are the details.

July numbers
Ford Motor Company (NYSE:F)’s increase of 11% year over year was its best total July monthly sales since 2006 led by its F-Series and Escape models. In fact, just about one of every three vehicles sold by Ford was a full-size pickup – making for a very profitable month as we kick off Ford’s third quarter.

In addition to the success of Ford trucks, which is up 13.4% this year as a segment, utilities contributed greatly to a strong July. Every single Ford utility model had a sales increase, and the Escape topped 20,000 in sales for the seventh straight month at 22,343. Ford’s Edge and Explorer posted strong gains of 14.9% and 12.6% respectively, for sales of 10,541 and 12,742 in July.

Ford Motor Company (NYSE:F)’s car results were a mixed bag of results with the best-selling Fusion model down 12% from last year to 20,522 units sold. The main reason was a lack of supply because dealers can’t get enough stock to sell to consumers which has resulted in a sales decline. Ford is ramping up additional production in its Flat Rock assembly plant but won’t have additional units producing until the fall – the only bad news of the report.

The Mustang also took a 21.7% dip to 5,768 in sales, but the pony car is in the last year of its current form and will be redesigned for the 2015 model. Ford’s entire car segment managed a 5% gain over last year led by small cars. The Fiesta was up 88.9% to 7,667 units sold, and Ford Motor Company (NYSE:F)’s C-MAX sold well and posted a 2,700 incremental gain on last year (it wasn’t selling at the time). Combining those two results with the Focus boosts Ford’s small-car segment up 32%, resulting in its best July in 13 years.

“We saw continued strength and growth in our retail business, particularly in the coastal regions of the country,” said Ken Czubay, Ford vice president, U.S. marketing, sales, and service, in a Ford Motor Company (NYSE:F) press release. “Our small cars and hybrids continue to attract new customers to Ford and away from our competitors, thanks to the vehicles’ combination of styling, technology, fuel economy and performance.”