Ford Motor Company (F): Lincoln’s Ultra-Premium Theme Designs Impress

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What’s great about Lincoln’s luxury sales is they are incremental and don’t cannibalize or compete with entry level Ford vehicles — and they bring a higher transaction price and margins to boot. This is definitely one development that can help revive Lincoln sales when the ultra-premium Black Label themes hit the market in late 2014, and if successful, they could help boost Ford’s share price even higher.

The article Lincoln’s Ultra-Premium Theme Designs Impress originally appeared on Fool.com and is written by Daniel Miller.

Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends and owns shares of Ford.

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