Ford Motor Company (F) Investing in Electric Vehicle Sales

Ford Motor Company (NYSE:F) has been invested in electric cars for several years – with results that might not be called tremendously positive in general but with certain pockets of success. Ford started out modestly in selling the vehicles, offering them on lots of 200 dealerships across the country, with concentrations in California and New York. Well, though the sales have been less than brisk, the company is apparently deciding to invest more capital in the burgeoning automotive segment.

Ford Motor Company (NYSE:F) announced that it is looking to boost sales of three models of electric cars by increasing the number of certified dealerships from 200 at the end of 2012 to 900 by spring, which would up the inventory of certified electric-vehicle dealerships to about one-third of the total number of Ford lots. These certified dealerships would have specially trained sales and service staff and would include at least two charging stations for these vehicles.

Ford Motor Company (F)In October, Ford Motor Company (NYSE:F) unveiled the new C-Max Energi hybrid, and the company reported selling more than 2,700 units in three months. That is actually more than four times the number of Focus Electric vehicles that were sold in the entire 2012 calendar year. This new investment is designed to highlight and boost sales of the C-Max Energi, the Focus Electric and the Fusion Energi vehicles. Besides the infrastructure investment, Ford is offering discounts of up to $10,000 on Focus Electric leases and $10,750 on Focus Electric leases. The company also said it would take $2,000 off the price of the Focus EV for cash sales, and is offering 1.9-percent financing through Ford Motor Credit.

What do you think of this investment by Ford Motor Company (NYSE:F)? How do you feel about the electric or hybrid vehicle market? Can these vehicles pay off in the long run? Let us know your thoughts in the comments section below.

DISCLOSURE: I won no positions in any stock mentioned.

Please see these related F articles:

Why Does Corporate America Want Higher Rates?

Incentives: Good or Bad for Ford and GM?

With Dividend Increase, Is Ford Stock Now a Buy?

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!