Ford Motor Company (F) Hit ‘Reset Button’ With Lincoln National Corporation (LNC)

Jim Farley, leader of Lincoln National Corporation (NYSE:LNC) sales, said: “I think you’ll see in our sales results that the product is being extremely well received. We should have a really great story to tell at the end of the month.”

I’ve been following Ford Motor Company (NYSE:F) closely and knew it was going to try a “re-launch” the MKZ this month with fresh advertising campaigns. I didn’t expect a good story before results of Ford’s second quarter are discussed sometime in July. Now I’m anxious to see the sales results for April, and am hoping Farley wasn’t exaggerating in his statement.

One, two punch
I’m currently researching a deeper dive on Lincoln’s MKC concept which debuted earlier this year. What I’ve seen so far is extremely positive and it could make a big splash in the surging luxury crossover segment. If the MKZ does indeed finally make the sales growth it was intended for, and if the MKC does well, we could be witnessing one of the biggest brand comebacks in a decade. Considering that this is engineered by Ford – who avoided bailouts and turned its original brand around in three short years – are we surprised?

I’m not, but that’s why I invested in the company long ago. Here’s to a yet another good story next month for Ford Motor Company (NYSE:F) and Lincoln – it’s been a long time coming.

The article Ford Hits the Reset Button With Lincoln originally appeared on Fool.com is written by Daniel Miller.

Motley Fool contributor Daniel Miller owns shares of Ford. The Motley Fool recommends Ford. The Motley Fool owns shares of Ford.

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